Extra Credit-Porsche, VR & 3D Technology, Marketing Strategy

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Extra Credit-Porsche
Porsche extensively makes use of high tech, VR and 3D technology, due to the competitive advantage they offer in the car industry. Use of high tech, VR and 3D technology enables Porsche to tie together multiple forms of marketing such as traditional print and video elements. Many people especially the young generation are more internet and technology oriented. Therefore, high tech helps Porsche to avail information in the market and increase engagement with its customers.
Racing games and 3D specifically enables customers to view Porsche cars in all angles, increasing their understanding of the design and the developing process of the car. According to Curran (2012), gaming and 3D technology helps in smashing barriers in the market and tends to be more convincing and more effective.
Obviously, before Porsche decided to use high tech, 3D and racing games as marketing tools, they must have researched on the efficiency of this method. They considered factors such as the effect of the marketing strategy, on the health of the brand and future sales and revenues. Furthermore, an important research must have been conducted on the cost of the marketing strategy. Most importantly, an exclusive research on the effects of VR, 3D technology and racing games on current and future customer intimacy must be conducted.
The world today is changing so fast due to technological advancement. However, the integration of racing games in Porsche marketing strategy clearly implies the company has a specific target market. The company targeted the young adults who are mostly below 40 years. This is a generation that is computer and internet oriented. Therefore, any marketin...