Drivers for Global Entry: Argentina

INT 220 Business Brief Template Course Project
Directions (This section can be removed prior to submitting this as your final project in Module Seven):
Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template.
You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission.
Section One: Drivers for Global Entry
Country Selection
Argentina
Purpose of Global Expansion
Entering an international market, such as Argentina, can offer a range of benefits to our organization. The most obvious benefit is an increase in our cell phone case sales, as our organization will have access to an entirely new customer base and a potential for increased profits. Additionally, entering an international market can help diversify our organization's customer base, reducing reliance on a single market and providing a buffer against fluctuations in any one market. Additionally, a presence in an international market can strengthen our organization's brand recognition and reputation. An international presence can lend our organization greater credibility and global legitimacy, allowing it to compete more effectively with larger, more established competitors.
Business Impacts of Global Business
Global expansion of a domestic organization can have a significant impact on business operations. Strategic planning would need to be adjusted to include the new markets, and marketing efforts would need to be updated to include international markets. Supply-chain management would require additional planning to ensure that the product is able to reach the new markets, and human resources would need to be updated to include different languages and cultural norms. Additionally, the organization would need to consider any additional regulations, taxes, or laws associated with the new markets. In terms of marketing, the organization would need to assess different cultures, languages, and customer preferences to create an effective plan. Supply-chain management would need to adjust to different shipping protocols, customs, and regulations. Human resources would need to be updated to include language fluency and cultural sensitivity training.
Societal Impacts of Global Business
The global expansion of our organization has had a positive impact on society in Argentina. In terms of culture, the organization has created relationships with vendors, suppliers, and customers in the area, leading to a greater appreciation of the culture and customs of the people of Argentina. This has led to more cultural exchange between the organization and the local population, as well as an appreciation of the heritage of the country. Transportation has also been improved as a result of the organization's expansion. The organization has worked to create better transportation systems, allowing for easier and faster transport of goods and services throughout the country. This has improved the economic situation of the country, as it has allowed for more efficient distribution of goods and services and increased access to other parts of the country. Employment has increased due to the organization's expansion. The organization has provided jobs to local residents, leading to an increase in income, which in turn has allowed them to improve their standard of living and access more resources. Infrastructure has also benefited from the organization's expansion. The organization has invested in the infrastructure of the country, leading to an improvement in roads, utilities, and other public services. This has resulted in a more efficient and reliable public service system that has been beneficial to the citizens of Argentina. Finally, the organization's expansion has had an impact on the environmental climate in Argentina. The organization has worked to reduce its carbon footprint and has invested in renewable energy sources, such as solar and wind power. This has had a positive impact on the environment, as it has reduced the amount of pollution and greenhouse gas emissions, leading to cleaner air and water for the people of Argentina.
Cultural Considerations for Global Business
Researching the culture of a potential global market prior to market entry is essential to ensure a successful expansion into a new market. Understanding the culture of a new market can provide invaluable insights into the preferences of local customers, the competitive landscape, potential partnership and distribution opportunities, as well as any potential barriers to entry. When researching the culture of Argentina, in particular, key cultural considerations to explore include the language spoken, the local communication and negotiation styles, the local customs and etiquette, the local and regional regulations, the local preferences and values, and the local economic environment. Understanding the language spoken in the market will help ensure effective communication with customers and local partners. Learning more about the communication and negotiation styles used by local business people can help to avoid misunderstandings and build strong relationships. Understanding local customs and etiquette will help ensure respect for the local culture and avoid accidental missteps. Knowing the local and regional regulations will help ensure compliance with local laws. Understanding the local preferences and values can inform product positioning and marketing efforts. Lastly, researching the local economic environment can provide key insights into the overall financial performance of the market and the potential for growth. Ultimately, researching the culture of a potential global market can provide critical insights that can help inform and shape expansion decisions to ensure a successful market entry.
Section Two: Market Profile
Cultural Profile
Category

United States

Argentina

Commonly Spoken Languages

The main language is English. Other languages include Spanish, Chinese, French, and German.

The main language is Spanish. Other languages include Italian, English, German, and Quechua.

Commonly Practiced Religions

The predominant religion is Christianity, with 70-75% of the population identifying as such. Protestantism is the largest Christian denomination, followed by Catholicism. Other Christian denominations, such as Orthodox Christianity, Mormonism, and Jehovah’s Witnesses are also present. There is also a small percentage of the population that is affiliated with other religions, such as Judaism, Islam, and Hinduism.

The predominant religion is Roman Catholicism, with about 92% of the population identifying as Catholic. Other Christian denominations are also present, including Protestantism, Orthodox Christianity, Mormons, and Jehovah’s Witnesses. There is also a small percentage of the population that is affiliated with other religions, such as Judaism, Islam, and indigenous religions.

Power Distance Index (PDI)

PDI of 40, which is considered low.

PDI of 70, which is considered high.

Individualism Versus Collectivism (IDV)

Strong individualistic culture.

Strong collectivist culture.

Masculinity Versus Femininity (MAS)

Culture is largely considered to be masculine.