Discussion Topic: Module 4 Discussion 2 - Sports Philanthropy Industry Trends

Sports Philanthropy Industry Trends Name Institution Course and Code Professor Date Sports Philanthropy Industry Trends Emerging Trends in Sports Philanthropy The emerging trends in the sports philanthropy industry include diversification of the income streams, athlete charities, philanthropy for elite athletes, growth in donations, females’ sports philanthropy, and name, image, and likeness (NIL) in college sports. In particular, sports donations have been increasing annually and some philanthropists prefer to support elite athletes instead of amateur sports clubs (Histphil, 2019). However, some questions have been raised about NIL in college sports, particularly about what is charitable when it comes to paying college players. Where the Sports Industry is Heading The sports industry is rapidly changing when it comes to philanthropic activities and environmental conservation. Many philanthropists prefer to support elite athletes instead of channeling their resources to sports clubs. Recently, there has been a growing focus on sports sustainability. Organizations are spending more resources on eco-friendly initiatives with an aim to decrease the environmental footprints of sporting events (Sportanddev.o...