Data Collection Method on Social Media Platform Usage and Purpose
For the statistics project you are completing in this course, you will need to select a relevant topic that will allow you to gather both qualitative and quantitative data. You may gather data from a group of your choice using a data collection instrument (survey or data mining) that you design. Using the results of that collection instrument, you will create a data set, analyze the data, and create a professional report showing the results of the data that you collected.
For this assignment you will choose a topic and create a data collection instrument. When selecting a topic, remember you need to collect both quantitative and qualitative data. Data collection could be done in the form of a survey via a medium such as Survey Monkey or Facebook or through available workplace content such as sales orders. You will want to collect data from approximately 30 observations. This means you will want to survey at least 30 people or select data from 30 different sales orders.
Submit the topic of the study, a rationale (one or two paragraphs) outlining the purpose of the study, and the data collection instrument you created as a Word document. Include relevant survey links if the data is being collected digitally.
APA format is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Data Collection Methods – Social Media Platform Usage and Purpose
Your Name
Subject and Section
Professor’s Name
November 17, 2021
Almost everyone uses social media these days. Whether it be for business, academics, or just entertainment, social media platforms have provided a seamless and addictive way of digitally connecting everyone at any point in time. In one article written by Dean (2021), he noted studies showing that the daily average time spent by Americans on all social media platforms is around 2 hours and 25 minutes.
However, different social media platforms also have different niches and functionalities. This makes it possible that one social media platform may be used for a specific function (i.e., seeking information on Facebook) compared to others. Knowing the user’s purpose in engaging these platforms would be beneficial for advertising companies. It would allow them to understand better which kinds of advertisements would provide the highest Return-on-Ad-Spend (ROAS) depending...
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