Competitive Advantage of Nordstrom

Competitive Advantage at Nordstrom
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Competitive Advantage at Nordstrom
1 Why does this offer them a distinct competitive advantage in the marketplace?
Enhancing customer services is the secret to remaining relevant and successful. The ability to connect excellent customer service and hire qualified personnel makes Nordstrom a niche company. Nordstrom’s theory of considering customers as always right makes them have a distinct advantage in the marketplace. The company uses a broad differentiation strategy in its operations. Various examples demonstrate the application of this business strategy. For instance, Nordstrom focuses on being unique by manufacturing products that are different from other stores. Besides, the company ensures that its products exhibit excellent quality. According to the CEO, it is hard to imitate any Nordstrom product because of the numerous hours spent in manufacturing and perfection. Nordstrom’s distinct ...