Capitalism Ideals at Whole Foods Company

The Marketing of Services
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The Marketing of Services
Conscious capitalism can be conceptualized as the approach of thinking about capitalism as well as business that reflects the condition of the world and the innate possibilities of a business organization to induce positive influences on the globe. The concept is anchored on four principles: stakeholders’ integration, higher purpose, conscious culture management, and conscious leadership (Begnini et al., 2019). This response presents Whole Food Company as an example of a business organization that embraces conscious capitalism by identifying, summarizing, and defending its characteristics consistent with conscious capitalism. Whole Food is consistent with conscious capitalism by embracing high purposes by focusing beyond profit gain. In this context, it prioritizes consumers’ needs by providing and selling high-quality products to achieve customers’ loyalty and satisfaction globally (Kyzar et al., 2022). In addition, the company has adopted approaches such as the Eco-Scale Rating system and Whole Trade Program to enhance high-quality products and services to its customers.
Accordingly, Whole Food firm is consistent with conscious capitalism via establishing a commitment to its stak...