Business Performance Evaluation of BigCommerce and Shopify

Business Performance Evaluation
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Business Performance Evaluation
The two companies which have been selected for evaluation include BigCommerce and Shopify. Both these organizations provide an eCommerce platform to the businesses and setting up an online store. The tool chosen for evaluation includes measuring websites' load time and speed using Pingdom, measuring website ranking using Ahrefs, and checking websites' mobile-friendliness using the URL Profiler tool. The design criteria for evaluation is checking the website's is the ease of use and design and themes. The evaluation criteria for website content are values and features. The content that provides value to the end-user and highlights the company's business features helps the management achieve its target goals (Sohaib et al., 2018). The evaluation criteria for checking credibility include integrations and performance. The numerical rating scale has been selected for evaluating the websites ranging from 1 to 5. The results indicate that the BigCommerce website has inconsistent loading speed, whereas the Shopify w...