Business Proposal for Marvel's Corner to Attract Potential Investors

Business Proposal- Marvel's Corner
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Table of Contents Contents Executive Summary. 3 1.0 Description of the Business. 3 2.0 Business Strategy. 4 2.1: Business Model 4 2.2: Value Proposition. 6 2.3: Revenue Model 6 2.4: Market Opportunity. 6 2.5: Competitive Advantage. 7 3.0 Marketing Strategies. 7 4.0 Conclusion. 7 References. 9
Executive Summary
With technological advancement and increased globalization, most companies have shifted their operations from offline to online. Currently, millions of people worldwide use the internet for various functions. Additionally, technology has led to negative health impacts on individuals due to the products (chemicals therein) they consume and utilize daily (Huynen et al., 2005). Marvel's Corner will be an online-based company that produces and distributes healthy foods, foodstuffs, homemade care products and detergents. These products will be made from natural ingredients (not genetically modified). The company will employ the business-to-consumer model to sell its products directly to the end-user (consumer). The company will generate revenue from direct sales of its products via its website and social media platforms (YouTube, Instagram, and Facebook, among others). Apart from the high quality and health-conscious produce, Marvel's Corner seeks to make its products accessible and affordable to all. The company's website URL (link) is https://maliamary16.wixsite.com/marvelscorner.
1.0 Description of the Business
Technological advancements and globalization have made it easier for people to communicate and conduct business via online platforms (Crafts, 2004; Wei & Ismail, 2009). Most companies display their products online, where customers make purchases, and the items are then delivered to their desired location (Laudon & Traver, 2020; Kreutzer, 2016). Marvel's Corner will be an online platform where healthy foods and beverages, foodstuffs (groceries), and homemade care products and detergents will be displayed for sale. Fresh foods and drinks will be made with natural ingredients and packaged in safe containers and bags. Homemade care products will range from hair (such as conditioners) to bathing items (like bath bombs) and cleaning products (such as bleach, liquid utensil soaps, and clothes softeners). All products will be unique depending on the natural ingredient used. The business aims at growing local and natural brands of products as it understands that the customer-base is health conscious but lacks time to prepare the foods and care products.
The platform targets all types of clients irrespective of age, gender, and preferences, as the products will be tailored to meet each client's specific needs. Food and care products are preferred as they are among the basic commodities for all households. Marvel's Corner seeks to make natural and healthy products affordable and accessible to all as it will partner with various shipping companies across the globe.
2.0 Business Strategy
2.1: Business Model
Marvel's Corner will employ the business-to-consumer (B2C) e-commerce model. Business-to-consumer refers to selling a good or service directly to the consumer, who is the end user of the good produced or the service delivered (Stott et al., 2016). The firms that use this model by selling directly to consumers are called B2C businesses. This model often contrasts with the business-to-business (B2B) model, where entities sell their products to other firms. The B2C became popular in the late 1990s, following the onset of e-commerce, to refer to online retailers who sold commodities and services to consumers via the internet or advertised them on television (Rose et al., 2011). Since Marvel's Corner will be an online platform where consumers can create accounts, browse through the available products, and make purchases that will then be delivered directly to them without the presence of an intermediary (such as a sales representative or a broker), it will be a B2C company.
With the Coronavirus pandemic, most retail operations were transferred from the offline and traditional B2C models (such as stores and restaurants) to online platforms where goods and services were advertised and purchases delivered to buyers (Alfonso et al., 2021; Donthu & Gustafsson, 2020). The consumer is the end-user because they purchase products for personal use. There are five types of B2C models comprising direct sellers, advertising-based firms, online intermediaries, and fee-based and community-based companies (Demo & Rozzett, 2013). Direct sellers are online stores or sites where consumers purchase products or services directly from the seller. Manufacturers and producers are examples of direct sellers who market their commodities to consumers. Online intermediaries are (online) entities that act as intermediaries by linking consumers to manufacturers and producers. These entities do not own the products they showcase.
An example is eBay and Amazon. Advertising-based, fee-based, and community-based companies profit by offering advertising space for manufacturers and producers of goods and services (Nielsen et al., 2018). Examples include YouTube, Facebook, and Netflix.
Marvel's Corner will integrate various B2C business models to boost sales by reaching many consumers across different online platforms. For instance, it will have a website with a brief description of the company, its values, mission and vision, the products sold, contact information, and the firm's location. Additionally, the entity will develop its social media presence vi...