Business Model Canvas Business & Marketing Coursework

Business Model Canvas
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Business Model Canvas
The local business choice is Bonnie’s Bread, a small bakery in Vancouver’s Champlain Square Professional Building. The local bakery offers a wide range of products, from bread and cookeries to cheesecakes and pastries (Bonnie’s Bread, 2018). However, the local bakery is best known for its cheese sticks. The local business has over 300 employees in different locations. Analyzing the business model canvas of Bonnie’s Bread requires one to discuss the value proposition, key partners, and customer relationships.
The value proposition is a term that is used to refer to the value that a firm promises to offer its’ customers if they buy their product; for instance, it is a part of the overall marketing strategy of a company (Joyce & Paquin, 2016). Key partners refer to all those relationships that a firm decides to have with other organizations, both governmental and non-governmental institu...