Brand Positioning and Repositioning

Pricing and Promotion
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Pricing and Promotion
Brand positioning is marketing a particular product to a given consumer segment. It is obvious that some products do not appeal to all customers. As a result, company leaders should establish how they wish to position their merchandise against their rivals. Positioning helps the company to determine its uniqueness from other competing companies. In this regard, the firm can compare and contrast its products with other competing companies in the market geared at identifying and exploiting the available opportunities (Adıgüzel, 2020). On the other hand, repositioning is essential in improving the product demand in the market due to subjective factors such as stiff competition, consumer needs, as well as internal changes such as leadership management in the company.
Dasani remains one of the most renowned Coca-Cola water brands in the global markets. The company can reposition this product in the global markets in various dimensions. Due to consumers’ high demand for water during the summer seasons, the Coca-C...