Essay Available:
page:
1 pages/≈275 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.83
Topic:
Audio Partners Project
Coursework Instructions:
This discussion is part of the Audio Partners case. Review the following resources to prepare for the discussion:
Audio Partners Master DocumentDownload Audio Partners Master Document
Shewan, D. (2020, February 26). Features vs. benefits: Here’s the difference & why it mattersLinks to an external site..
Envision yourself in a decision-making marketing role for Audio Partners. You have been asked to help with the launch of their new product.
Address the following questions:
Features and benefits:
Discuss your product’s benefits and features (why would a customer pick your product or service over existing similar products or services in your category).
Create a matrix (table) of the top 3 benefits and top 3 features.
Include target characteristics (income, education, values, interest, product usage, lifestyle, location, etc.)
Market Research
What sources of information would you use to gain consumer insights, and why did you pick the sources you did? Examples of sources might be Census data, Clarita’s, Trade Publications, Webinars, Library, Journals, Websites (.gov, .edu, .org, etc.)
Be sure you consider at least 3 different sources to add credibility to your data and research.
Coursework Sample Content Preview:
Audio Partners Project
Student’s Name
Institutional Affiliation
Course
Instructor
Date
Audio Partners Project
The sensor device has several features and benefits that render it effective at facilitating hearing while remaining trendy. Shewan (2023) defines features as something that a product has. One of these is its advanced technology, which allows it to operate at the same level and even supersede the existing technologies. Secondly, it features a variety of design styles, which allow users to choose one that appeals most to them. In addition, the customers will be able to request customized versions to match their design tastes. Finally, it incorporates adaptable software that will adjust the sound automatically depending on the prevailing circumstances.
Besides, it has several benefits that place it ahead of the competition. Shewan (2023) defines them as outcomes that users will experience on using the device. Among these is convenience owing to its small size. The device is of a nanoscale, which, unlike the current technology, can be packaged into a small space, making it portable. Secondly, it boosts efficiency (Colorado State University Global). The fact that it operates without a battery means that users will not be worried about charging it. Thus, it guarantees efficient operations as it will use energy developed biologically wit...
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