Technical Analysis and Enterprise Value Ratios Coca-Cola
Coca-Cola
FINC440 Instructions & Recommendations for Preparing the Course Assignment
This project is closely aligned with the Course Outcomes and Finance Program Objectives. Completion of this project can be used as part of a portfolio to show potential employers the student is skilled at performing company valuations and financial statement analysis and can be included on the student's resume.
Due at the end of Week 3- Technical Analysis and Enterprise Value Ratios:
The purpose of this note is to carefully explain the general expectations and requirements for the Technical Analysis and Enterprise Value Ratios Valuation Assignment that is to be prepared for FINC 440. The information and materials presented here are intended to make sure that you clearly understand the general expectations and that there are no misunderstandings about what is to be done and what is expected.
Please review this material so that you are familiar with the specific requirements that are be followed in the preparation and submission of the Assignment.
This Assignment comprises 15% of the final course grade. It will take some time and effort to produce high quality analysis.
1. Using at least 6 commonly used indicators, conduct a Technical Analysis of the common stock of the company that you selected to study. Explain the purpose and how to interpret of each of the indicators.
Then, explain what each of the indicators suggest about the value of the company’s stock now and in the future.
2. Prepare an analysis of Enterprise Value (and the EV/EBITDA ratio). Report the results of both analyses and explain what they mean?
3. Based on all of the indicators, is the stock of the company overvalued or undervalued?
Submission: Submit to LEO Assignment Folder.
Required Outline & Other Information about the Assignments –
1. Work Hard to Avoid Personal Pronouns – The excessive use of personal pronouns is discouraged in business and analytical writing. It is recommended that personal pronouns are avoided altogether, if possible. Please make sure that personal pronouns (e.g., I, we, my, our, etc.) are avoided in paper. It will take some work, but it can be done easily by rearranging the wording of sentences.
2. Companies Are Not “They,” “Their,” or “Them” – This is a reminder that a company is not a “they,” “their,” or “them.” A company is very much an “it.” So, to reference a company, use “it,” the name of the company, or “the company,” or “the organization,” or “the firm,” etc.
3. Outline for Paper –Students must use the required outline for this assignment. The closer that the paper conforms to the required outline, the better! The outline is presented in the next section.
4. Evaluation Rubric – An evaluation rubric is available for the Assignments. It will be used to evaluate the Assignments. The rubric shows the important components that must be included in the papers. It is a good idea to take a look at the rubric and make sure that each Assignment addresses the requirements. A copy is posted with each Assignment in the online classroom.
5. Subheadings – Each section of the paper must begin with a sub-heading. Please use the sub-headings included in the required outline (presented in the next section).
Here is the Required Outline (It must be used for each Assignment) -
The five class Assignments are intended to be constructive learning experiences. They are designed to show students how to prepare analytical reports in finance using critical thinking, research, and writing skills. The following outline is to be used for each Assignment; these titles are the required subheadings for the sections of the written report:
1. Cover Page - Include a cover page containing the title of the Assignment, the student’s name, the professor’s name, the course title, and the date.
2. Introduction – The Introduction must include:
(a) A review of the Assignment purpose, research methods and the principal information sources, and other information related to the completion of the analysis.
(b) The introduction should also include an overview of the sections of the paper that follow. (1/2 to 1 page)
3. Analysis Section – The body of the report is to address the assigned topics and questions. It is essential that students include appropriate in-text reference citations in APA format:
4. Summary / Conclusion – The summary or conclusion should review the major observations, conclusions and recommendations developed in the analysis. No new material should be introduced in this section. (1/2 to 1 page)
5. References – Provide list of references in APA format.
Financial Analysis
Author
Affiliation
Course
Instructor
Due Date
Technical Indicators
Introduction
The Coca-Cola Company is a company whose shares are traded on the New York Stock Exchange. Since 1919, the company has been trading on the stock exchange under the ticker symbol KO. Investors analyses stocks using multiple indicators with an objective of beating the market. The following are technical indicators; the company looks in analyzing the stock’s price movements:
Analysis
Simple Moving Average
A Simple Moving Average indicator is a type of lagging indicator that reveals the direction in which a trend is moving. Additionally, it is possible to determine levels of support and resistance with the indicator (Metghalchi et al., 2011). A common strategy is that the market is bullish if the price is above the 200-SMA and bearish if the price is below the 200-SMA. At the moment, Coca-Cola Company shares are worth $61.41, which is above the 200-SMA and shows signs of a correction. So, the price is likely to retest the 200-SMA before it resumes its bullish run, which means the shares of the company will continue to rise in value in the future.
Moving Average Exponential (EMA)
The Exponential Moving Average (EMA) is a type of technical indicator that functions to smooth out price data by producing an average price that is continuously updated. In addition to being a lagging indicator, the Exponential Moving Average provides insight into the direction in which the market is moving (Metghalchi et al., 2011). When the 5-EMA crosses over the 10-EMA from below, it means that the price is going up. On the other hand, a sign to sell is when the 5-EMA crosses over the 10-EMA from above. At least in the short term, the two EMAs still point to a downward trend.
Bollinger Bands Bollinger Bands
Bollinger Bands is a type of technical indicator used to measure how volatile a security is. Bollinger Bands are used to figure out when a market has been overbought or oversold. This indicator is used to figure out the direction of the trend. The upper band of a Bollinger Band is found by adding the stock's standard deviation to its Simple Moving Average (Bollinger, 2021). While the lower band is found by taking the Simple Moving Average and subtracting the stock's standard deviation. 200-period Bollinger Bands for Coca-Cola’s price is: Upper Band: $66.73 Middle Band: $59.22 and lower band is $51.66 on the daily timeframe. Traders should buy when the price hits the bottom band and sell when it hits the top band. Currently, the price is slightly above the middle band suggesting it could retest the upper band again.
The Relative Strength Index (RSI)
The RSI is a technical indicator used to measure securities’ momentum. The Relative Strength Index is a leading indicator that shows when a market has been "o...
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