Ethical Dilemmas for Media Conglomerates

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Case 3: Filtering and Pressure from Media Conglomerates
Description of the Case
Dan Snow, after graduation, entered the television new career as he believed that due to high viewership, he could contribute to the industry and make a difference. However, it is a challenging aspect to cover the relevant information in 20 seconds to tell a story. Due to his work in a vast media conglomerate, he was asked to conduct a story on the new technology by a popular social networking website that allowed users to post offline profiles against convicted sex offenders. Dan was inspired because the new technology could help people protect against sex offenders; however, the executive producer asked him to run a clip that the new technology does not use facial recognition; hence, it is difficult to track whether people are speaking the truth about their names.
Dan was confused about the order and discovered that criticism was from another multimedia company whose technology was rejected to be on the social networking website. He assumed that the other company wanted to create controversy, so people believed that the system was not perfect. He believed that this issue needed to be catered to better rather than broadcasted as a criticism. The executive wants to establish a conflict objectively. The essay discusses the consequences of airing the piece; it further explains whether the inclusion of the criticism is based on the technology as an unattributed observation.
Statement of the Ethical Dilemma or Ethical Issue
The ethical issue which arose in the situation is that Dan believes that the new technology would be beneficial in identifying the culprits and reducing sex offenses in the community. The new technology seems appropriate for identifying suspects, and there seemed nothing wrong with the technology. However, the executive of the media house asked him to put a clip against the technology that does not utilize facial recognition; hence, the chances of wrong suspects would be increased. Dawn has confused with the order as he believes that the negative advertisement is asked to compensate another multimedia business whose technology was not picked by the social networking website.
Another ethical aspect is that Dan believes that recommendations have been portrayed instead of pointing a negative aspect against the business. The story needs to establish a conflict objectively. For example, the executive could have proposed a need to hire a childcare advocate in describing the need for facial recognition. The reporters like Dan are bound to follow executives’ orders; however, Dan was concerned about the ethical implications of the situation. The deception and transparency issues are higher in this context because executives are interested in defaming one organization to popular another competitor (Alia 89). Misinformation and fake reporting against others create huge ethical dilemmas because the right messages cannot reach the audience. If such a situation prevails, the media houses’ authenticity would be minimal. The ethical dilemmas occur whether Dan should report adverse against the system or raise his voice against the executive in improving ethical conditions.
Discussion of Options for Action
There are two alternatives proposed in this aspect that are mutually exclusive. The purpose of these options is to improve the ethical position in this situation.
Option 1. The first option choice is a childcare advocate who would describe the demand for facial recognition. The purpose is to ask the media to provide relevant measures to update the system based on social recognition. Furthermore, there is a need to strengthen the security system for the project so people cannot do adverse reporting against others and highlight fake suspects. Due feedback needs to be taken and make the system more ethical to strengthen the system.
Option 2. The second option is to whistleblow against the executive and the second multimedia marketing team. The whistleblowing would be beneficial to highlight what is wrong with the media so the right message can be conveyed to customers.
Discussion of the Relevant Facts and Consequences of Each Option
Discussion of Option 1. The childcare advocate would argue that the demand for facial recognition technology is increasing because it is a valuable tool for safety and security. They would ask the media to provide relevant measures to update the system based on social recognition (Bertrand 39). It would include looking at the impact of technology on privacy and civil liberties. The civil liberties advocate would describe the demand for facial recognition.
The civil liberties advocate would argue that the demand for facial recognition technology is increasing because it is a valuable tool for civil liberty and privacy protection. They would ask the media to provide relevant measures to update the system based on social recognition. It would include looking at the impact of technology on human rights, including freedom of expression and association. The security experts would ask the media to provide relevant measures to update the system based on social recognition (Alia 77). It would include looking at the impact of the technology on crime prevention and detection and terrorist threats.
Discussion of Option 2. Whistleblowing could help customers be more critical of the media and understand that it is not always accurate. It can also help customers understand that the media is biased and may not be reporting the whole story. Whistleblowing would be beneficial to help customers better understand the media. The whistleblowing could help customers be more critical of the media and understand that it is not always accurate. It can also help customers understand that the media is biased and may not be reporting the whole story. Lastly, whistleblowing can help customers be more critical of the sources that the media cites (Christians 121). Overall, whistleblowing would be beneficial to help customers better understand the media. However, the whistleblower could face retaliation from their employer or legal action if they speak out aga...