Reawakening the Magic: Bob Iger and the Walt Disney Company

Student’s Name Professor’s Name Class Information Date Reawakening the Magic: Bob Iger and the Walt Disney Company Introduction The Walt Disney Company is a multinational entertainment and mass media company based in Burbank, California. It was established as Disney Brothers Cartoon Studio by Roy Disney and Walt Disney in 1923 as an animation industry. The company later diversified into television, theme parks, and live-action filmmaking. Additional improvements included introducing divisions focused on radio, theatre, music, publishing, and online media. The fundamental focus of this company in the 21st century has been to produce more market-mature content instead of solely focusing on its initial family-oriented brands. Notable achievements so far include creating the Walt Disney Studios, ABC network, ESPN, and numerous theme parks owned worldwide. With famous productions like The Snow White and Seven Dwarfs and the Mickey Mouse Show, the company has enjoyed success for many decades. However, the company has overcome many challenges and has surpassed many milestones in its tenure. This essay will analyze Disney's success, its rejuvenation led by Iger, contemporary issues facing Disney, diversification in terms of technology, globalization, shareholder activism, and their potential in online distribution. Reasons for Disney’s Success Disney has remained successful for a long time in the corporate industry because of its technique of remaining competitive and anticipating the future. In a Hong Kong parade organized by Disney Company, Bob Iger was concerned with the future and asked his colleagues about the number of characters in that parade that Disney had created in the past decade (Collis and Hartman 1). Accordingly, amid turbulence when the company consistently delivered poor financial results for a significant amount of time, the management always chose a CEO who would give the company a competitive advantage in the corporate market. Walt Disney created content that families could enjoy together, Michael Eisner ensured that customers experienced the value of their money at theme parks, and Bob Iger introduced implementations that made Disney a brand that appealed to everyone worldwide (Collis and Hartman 1-3). Disney has always aimed to overcome their challenges and provide unique commodities to their loyal customers. Disney has continuously expanded its corporate methodology by creating and effectively marketing its business items. Over the decades, the primary income generation for Disney has changed from motion pictures to amusement parks and journey ships. Their advertisements target youngsters and youths who grew up appreciating their content. These youths eventually become parents and later pass their adoration for Disney products to their children. Moreover, Disney’s ability to maintain a competitive advantage over other companies producing similar or alternative products has helped to maintain its success. Disney's competitors could not copy its business model because of strict licensing agreements with retailers and managerial actions like creating theme parks and distinct cultures that limited competition. The executives and board members ensured that expenditure was controlled by cutting expenses when necessary, negotiating with suppliers on promotions and synergies, and ensuring that the firm invested wisely. Bob Iger’s Impact on Rejuvenating Disney Bob Iger took the helm at Disney with the overarching strategy of delivering high-quality branded entertainment products on relevant platforms while integrating the most effective technology to serve Disney customers worldwide. Duri...