Significant Opportunities and Threats and Strategic Issues Disney Faces

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* The Future of the Company
Disney relies on some of its traditional brands. However, the determination to stay on the innovation path allows the company to retain the top position in the industry. Most of the products that hold significant promise are related to technological innovations, making it easy for the company to reach a broader market base at a lower cost. The company's strategy of using appropriate platforms to provide franchises of entertainment that have the highest quality while using technology to provide global customers with services provides it with significant prospects. The strategy is founded on expansion to different parts of the world, technology, and creativity (Collis and Hartman 5). However, particular areas remain untapped by the company. They include satellite tv and cable distribution. The company has not exhaustively tapped the internet in its creation and distribution of its products. It falls behind such companies as Netflix, which provides its audience with the most recent productions.
Disney is the leading company in the provision of the services in which it deals. They include retailing, theme parks, film production, publishing, radio, and the internet. Thus, it has a competitive advantage that lies in its global appeal and recognition of its name, which is likely to retain its future business prospects. It is, however, essential to note that the company has not always maintained the position. Still, the use of technologies in the industry is likely to determine the company that gains a competitive advantage over others. In other words, Disney is expected to lose its position as the market leader in the industry if it does not exploit the latest technology in its productions and distribution. Some of the strategic...