Tengri Case Study Business & Marketing Case Study

Tengri Case Study 
Name
Institution
Tengri case study
Background to the case: Identify the marketing mix of this organization.
Background of Tengri
Tengri is a London based winter clothing brand company with a chain of business investment started by Nancy Johnston in March 2004. Tengri Company is a prominent organization with a fervent organizational structure and management bringing a considerable better future London. It gets its raw materials from Mongolia and the mountains of Khangai. It provides a variety of products in different categories such as yarns, fibers, and fabrics. The organization expansion is bade on the effective Mongolia’s excessive opportunities in the creation of wealth for the future prosperity of their enterprises. The management of the company decided for the consolidation of the existing interests and the joint ventures into holding the company in order to compliment the organizations growth while expanding its operations internationally (Kumar and Christodoulopoulou, 2014).
Product MIX:
Product mix include all the products an organization or company offers for sale within its marketing or business sphere of influence.
Product mix requires improvements and adjustments to satisfy the needs of the customers within the organization because of the change of the customer’s tastes and the competitor’s incorporation of new products.
Product features: Core-Basic-augmented
Product range
It offers various woolen clothes for both women and men produced by 100 percent original yak wool with aspects similar to cashmere which are thermoregulatory. The organization have varied product such as hand knotted throw, fringed blanket, tuck stitch beanie, hand knitted sweaters, classic ribbed scarfs.
Product label
Most of the products from the organization bear the company’s brand name tag
Package
The packaging system is also important in the prevention of the damages of the goods while preservation the products to last long before reaching their suitable expiry dates. Packaging systems is also a method of promoting markets to the available organization products for sale to the potential customers.
Brand
Tengri produce braded good with raw materials for the production services imported from Mongolia.
Price
The price of the Tengri Company is prime in comparison with other organizations making most of the customers to be loyal to the organization.
Promotion
The promotion of the services and products of the organization through the online services escalate the sales of the products since it promotes most of the products.
Place most of the raw materials used in Tengri company are imported form Mongolia and the Khangai mountains and the organizations ties with other companies to improve its distribution of products.
Explanation of the case and synthesis with the theory
The most focus of the Tengri Company according to the recent business analysis depends on the management of the organization and its decision in the consolidation of the existing interests and the joint ventures into holding the company in order to compliment the organizations growth while expanding its operations internationally(Ogunnaike, Tairat, Adeniyi and Omolade, 2014). The synthesis theory enhance the business consolidation with the international relations intensifying it sphere of influence in the major sectors of operations.
Product strategy:
The Organization is having a fervent product strategy to enhance its customer’s base and profitability within its sectors of operation. Quality production is the basis of the organizations growth and prosperity making Tengri one of the prominent investments in the world in various sectors of operation.
Package strategies:
The organization has implemented the packaging styles with are having aesthetic appeal to entice most of their clients to buy their product. The packaging system is also important in the prevention of the damages of the goods while preservation the products to last long before reaching their suitable expiry dates. Packaging systems is also a method of promoting markets to the available organization products for sale to the potential customers.
Other items you find in the literature that are related to sustainable product strategy
Sustainability is an import feature for business development and it has emerged as vital tool for business researchers. The marketability of a business has the important role of promotion of its sustainability within the spheres of its operations. Organizations use their suitable brands in the promotion of value of their sustainability to their industrial customers, and other stakeholders. Tengri Company use the diversity and varied brands production in the maintenance of its organizational sustainability. The sustainability of the organization is measurable and relatable outcomes they get through associating its brands in the facilitation of the integration of the sustainability and branding.
Pricing strategy
The pricing strategy is one of the important factors that the Tengri organization has focused in to further the organizational sustainability within the sectors it operates. Tengri provide quality products and services at affordable rates capturing a wider base of the customers improving t...