Marketing Communications Campaign of New Edelweiss Skincare

NEW EDELWEISS SKINCARE (ORGANIC ANTI-AGEING MOISTURISER)
Name of Student
Course
Name of Professor
University
Date
New Edelweiss Skincare (Organic Anti-Ageing Moisturiser)
A company's marketing campaign is a series of planned, staged steps done over a certain amount of time to promote a specific good, facility, or company by spreading a clear point of view through multiple forms of publicity, such as TV, newspapers, and the internet. It includes advertising and shows, ways to get people to talk about the product or service, and other ways to spread the word.
Organic anti-aging moisturizer from The Body Shop's New Edelweiss Skincare line is a favorite among skincare professionals. The product that protects against contamination is the company's best-selling item. Many containers are sold, and most ingredients come from natural sources. The Body Shop uses cutting-edge marketing communications technologies and media to spread unusual messages and convince people to choose their products or brand.
Different qualities are present in each of the company's marketing mix elements. The promotional tools may perform various jobs since they have many possibilities. Because of this, The Body Shop uses multiple tools to do its jobs and make the most of its materials. This paper examines the external elements and the body shop's marketing efforts for Edelweiss. Promotions, products, pricing, and place (location) are the four Ps marketing mix and includes advertising messages.
A Review of the Campaign
Marketing communications (Marcom) is a way for a company to get the message it needs across to the right people. PR, rebranding, advertising, packaging, and social media, are all included (Blythe and Martin, 2019). Marcom helps buyers understand a company, its products, and its brand, which speeds up the sales process.
The three main goals of brand awareness are persuasion, competition, and engagement. Marcom's main objective is to convey concepts to its target consumers. Advertisements, personal sales, promotional events, and public outreach are used to accomplish this goal (Ahmad and Guzman, 2020). The goal of using effective communication techniques is to achieve this. Communication makes up most of the marketing; therefore, Marcom includes communication as one of its goals. Furthermore, any information sent must be accurate, authentic, and beneficial to the parties concerned. Marketing communication needs to speak with integrity because of how widespread it is.
The second goal is to assist The Body Shop firm in maintaining and winning market share. For many businesses, Marcom can provide the most exciting marketing options. Competitors could sell almost the same thing at the same price in the same places. The only way for The Body Shop to attract specific groups, make its products stand out, and build brand loyalty that could last for years is through Marcom. Also, a firm without a strong Marcom strategy would seem dull and unappealing to a client because their competitors' communication efforts are more well-known. Therefore, the body shop uses Marcom for defense and offense.
Marcom's ultimate goal is to persuade. Although it is most often attributed to Marcom, this objective is the most debatable. Persuading and convincing are different things. Realistically, Marcom succeeds if it conveys concepts in a way that will persuade the customer to behave in an intended manner (Schouten et al., 2020). These concepts will influence the customer to choose a specific course of action, along with various other considerations. Therefore, The Body Shop must present the new Edelweiss convincingly. It is also vital to win back a lot of clients and consumers. If a person is not continually reminded of the product's unique advantages, buying a particular brand once, a dozen times, or even for a dozen years does not ensure that they will continue using it. In the end, Marcom's goals may be divided into exact tasks. All Marcom must be directed by objectives, which is the key message.
The Body Store Uses Mixed Methods of Communication
Marcom suggests a variety of client contact methods. The Body Store uses primary tactics to draw its target audience's attention to the new Edelweiss skincare line. Internet marketing is one of the most popular methods of advertising Edelweiss skin care. In such cases, companies use the internet to engage with clients, sell and promote items, and persuade them to make purchases (Tibebe and Ayenew, 2018). The Body Shop can reach out to possible customers and clients through push notifications, social media, email marketing, messengers, and other ways. To make people feel comfortable using their service, they should have versions of their website for desktop and mobile devices. With the aid of Send Pulse, they can quickly and efficiently contact prospects and consumers. The right message may reach the right people through the body shop's chatbots, online push notifications, and SMS.
One of the most successful and reliable marketing tactics is public relations. The reason is that the information about a particular company or product comes from a third, unbiased source that either recommends buying its goods or strongly advises against them (Anani-Bossman and Obeng, 2022). The Body Store does not influence the information that third parties spread about Edelweiss skincare, but their solid interpersonal connections help them. For companies that provide a superior product, a consistent user experience, and easy customer assistance, PR works best. These elements have a favorable impact on brand reputation.
The Body Shop spent millions of dollars advertising the new Edelweiss on TV, radio, social media, YouTube, and other platforms. They either work with advertising companies or make their commercials to reach a broad audience and convince people to buy. Although pricey, the technique works. The body shop might generate a significant ROI that outweighs its costs by placing advertisements across numerous channels. Most small and medium-sized business owners think social media platforms can help them market their products. Therefore, social media is the most popular way to market since many people use it worldwide. The Body Store could sell the new Edelweiss skin care product to many people worldwide for a fair price. Customers can use Facebook, Instagram, YouTube, websites, blogs, and influencer campaigns to get the word out about their products.
The Body Shop also depends on the customer suggestions for the new Edelweiss skin care serum. Customers may advertise brands at no cost. Since most individuals trust the recommendations of close friends and family, word-of-mouth marketing is a powerful technique. The best advertising for a product is from satisfied consumers who like it. The Body Shop encourages happier customers to advertise their business. For example, they set up referral networks, give customers discounts and special deals, and encourage them to join loyalty programs. They earn credibility, trust, and recognition as a consequence.
The Body Shop uses direct marketing. This kind of communication entails businesses creating material and messaging specifically for pre-selected clients. The Body Shop is already familiar with its customers and the offerings they need at a particular time. They deliver exclusive deals, discounts, and discounted goods.
Another trick The Body Shop uses to sell the new Edelweiss is sales promotion. Most people sign up to get updates about a brand, especially about sales, discounts, coupons, freebies, loyalty programs, referral programs, and free shipping. With this strategy, new businesses may attract customers and boost product sales. A fresh brand will attract more attention and participation. For well-known companies like The Body Shop, sales advertising is a wise concept. It aids in clearing out outdated collections to create a place for fresh goods.
The Target Audiences
The Body Shop makes a lot of money from women over forty, especially since the Edelweiss line of anti-aging moisturizers and serums came out. This line is the fastest-growing part of the cosmetics market. Women spend a lot of money annually on skin care products. In addition, people usually use different treatments in the morning and night, so they often buy many things at once.
Older ladies often use The Body Shop anti-aging skincare line products since they claim to remove forehead wrinkles, crow's feet, lip lines, smile lines, sagging skin, age spots, and dry skin that reveal a woman's actual age (Bjorklund et al., 2022). It is also simple for most ladies to incorporate them into their budget because of the vast range of pricing ranges accessible. Edelweiss anti-aging products are easy to find because they are sold in grocery stores, pharmacies, department stores, and on the internet, among other places.
The Body Store Uses an Integrated Marketing Communication
Integrated Marketing Communication (IMC) is...