Burt's Bee Balancing Growth and Sustainability

Burt's Bee Balancing Growth and Sustainability Name Course Professor Date Burt`s Bee`s goals: most challenging goal Burt`s Bee is a company that mainly deals with personal care products. The company was formed 25 years ago in Durham. It is one of the leading companies in the US offering natural beauty and health care products. The 2010 Image Power named Burt`s Bees as the leading Grand Brand. In 2007, this company came up with a set of goals that it targets to achieve by 2020 in order to improve on its performance and sustainability. These goals are: * Creation of zero waste, * Use of renewable energy only in its production, * Fabrication of products by use of natural products only and packaging the same in environmental friendly packages, * Having all its buildings certified by LEED and having the certificates as evidence of certification, * . Lastly, to involve their employees fully in sustainability. The goals set by Burt`s Bee are realistic and are achievable by the set time. In fact, Burt`s Bee has seen satisfactory results in its quest to create zero waste. A survey carried out on the company shows that it was able to reduce its stream of waste from 344 tons to 66 tons. On the other hand, the most challenging goal is the last one that entails engaging the employees in sustainability fully. The company identifies the importance of employees in not only attaining the company`s sustainability but also reaching out and making a difference to both the customers and the community at large. This is because employees may be reluctant to change especially if the new program to attain sustainability is not employee friendly or threatens their job security. This leaves Burt`s Bee to be extensively sensitize and educate their employees on its initiative. In addition, the company ought to collect the employee`s feedback in order to comprehend their perception on its quest of sustainability. Possibility of replicable sustainability The Burt`s Bees Company is one of its own in the way it produces it products and its products manufacturing process that is geared to be sustainable, is hard to be replicated by any other company outside there. Many reasons to support this in regards to how the company is out to achieve it sustainability goals which is looked through their greater good business model. These goals are a part of 2020 sustainability goals which includes the following. Burt`s Bees are more concerned in producing its products with minimal environmental degradation thorough appropriate choice of ingredients and the whole manufacturing process. This indicates that the natural ingredients which are more safe in producing the products and that have less sustaining impact from their source and the way they are harvested together with how they are brought to the company after extraction. The Burt`s Bees do not only focus on safe environment but also on good health and wellness of their products` users through producing natural products. The sustainability is also geared to creating zero waste operating on renewable energy together with achieving LEED certificate for its facilities. The company through sustainable packaging solution is out to use recyclable packaging materials for high standard products for the benefit of both consumers and the environment. The packaging solution has also been complimented by use of shrink wrap-free packing, cutting off the excess packaging from many products and use of TerraSkin Wraps used to package most bar soap. Rounding up the difficulties involved for any company to replicate the Burt`s Bees sustainability is that most of its culture comes from its employee who through Eco Bees-Environmentally Conscious Organization, employee group brings ecol...