Planning and Budgeting Case Study

Planning and Budgeting Case Study
Name
Institutional Affiliation
Planning and Budgeting Case Study
Cover Letter
Dear Sir,
The need for better information conveyance or organization has never been on demand than in the current era. The contemporary environment is highly dynamic and fast-paced compelling the dissemination of information as fast as possible. Failure to do so leads to missed opportunities, which investors, as well as companies, consider as losses in the present economic state. This assertion arises because lagging gives fellow competitors a significant competitive advantage that could prove the difference in the short- and long-term. The information delivered at the appropriate time is vital in making informed decisions. This reason justifies the firm's unrivaled desire to have its clients gain as much information as possible on the performance of various companies in the marketplace as well as industry analysis.
Vipers Limited is a company that specializes in the production of magazines that are solely centered on economics. Selling of physical magazines is the primary source of revenue for the firm implying that they have to be innovative and creative if they are to conquer the current market. These distributions are conducted monthly. In a month, employees are expected to synthesize critical information on precise companies that are listed in the stock exchange. The data relayed ranges from governance, ethics, management, and financial performance of the companies. These are consolidated to form a compelling report that can entice investors and more so, the general public to consider buying the succeeding magazine. In this regard, the magazine has to touch on the most important subjects that determine the improvement in the share price of a certain company. Moreover, it has to be diversified to cater to the vast range of needs of current customers and prospective ones. In this regard, it has to integrate the present circumstances in as many industries as possible including energy, automobile, healthcare, service, agriculture, construction, and mining. However, this list is not comprehensive enough to cater to all of them.
The Proposal
This business model leads to the creation of another relevant, but a more innovative system to harness a greater market share. This proposal highlights a much-needed approach to using widespread technology advancement in the modern age. In this case, the major cause of this change arises from the fact that the current economic environment is quite dynamic. Economic variables that make a significant impact on businesses induce such changes in a relatively shorter period. For instance, the death of the chief executive officer (CEO) could result in dwindling or rising of the share price. In this case, if the CEO is associated with corruption and embezzlement of funds, then shareholders will likely to be reprieved and become aware that the share price is bound to rise. On the other hand, if there are disagreements on the possible replacements then there is bound to be imminent disarray in the company’s fortunes. These events are several and form pieces of conclusive evidence that could be used in forming a worthwhile case on whether to invest in a specific company.
A vivid follower of the stock exchange will acknowledge that the market is quite volatile. Small changes represent robust opportunities for investors as well as possible channels for losses. Failure to acclimatize or else be proactive to these changes could spell the beginning of a catastrophic period for a firm. On the other hand, the management bears the responsibility to guarantee its stakeholders that everything is being taken into account for the positive progress of the firm. The rate at which the firm delivers such piece of information is a little bit flawed because by the time it reaches the market through the monthly magazine, the economy has reacted massively. Even worse, this information could be controversial as the firms in question could have formed counter-measures to cater for the deteriorating situation. This position could even expose the firm to legal action as companies could file for defamatory claims. That aside, the goal here is to access the inclusion of an approach that aligns with the dynamic changes in the economic environment as well as generate revenues for the firm.
Change is the only constant in business and a firm that fails to live by this fundamental principle is likely to experience a downward spiral and eventual exit from the market. This proposal entails a frequent release of credible information in the form of articles through the company’s online platforms. Periods in between the release of new articles is indefinite because the research towards each one of them is different. These articles will relate to every essential facet of a company that determines its performance in the market. In this case, it will seek to explore both the macro- and micro-environment thereby helping the customer form a better and informed decision on the nature of their investments. Although most magazines rely on delivering opinions to make sales, Vipers Limited endears to provide a deeper analysis of the issues at bay and leaves the rest to the customer. In this case, the company provides important financial ratios such as liquidity and asset turnover ratios to enhance the customer’s understanding. A trend analysis is also included. Regardless, time is a crucial factor. If this information is released as often as possible, readers are more likely to make greater profits and escape from possible losses.
Resources Fundamental to the Success of this Idea
Technology
Over the previous three decades or so, technology use has increased exponentially with no signs of slowing down in the foreseeable future. Its use has extended to the level where it is a major marketing tool for companies. Regardless, a company that fails to use technology optimally in its operations is bound to lose possible competitive advantage to its rivals. Regarding this proposal, technology will play a central role in its success. First and foremost, technology will be a source of knowledge. Information technology (IT) is a vital channel in knowledge management. This assertion arises from the fact that it is used in implementing knowledgeable processes even though it may come short in responding to all knowledge managerial needs (Mousavi & BadrAbady, 2008). Associated systems help in establishing a knowledge creator system. This system encapsulates the process of synthesizing information drawn from credible sources. Such sources would include websites, for instance, Forbes and Wall Street Journal, annual company reports, and speeches from company presidents. Technology will be used as a tool to improve and facilitate knowledge acquisition, knowledge creation process, and organizational learning. Besides, the use of the internet enables the workers to seek possible solutions to various problems that they could be facing. In this case, employees working in regards to a particular company can compare its state with others that have been in similar situations to find the best solution for customers. They can use these comparisons to help customers find the best strategy forward.
Secondly, technology serves as an important strategic tool in advertising the company's newfound operations. This proposal highlights a new addition to the initial operations. Eventually, these inclusions need to generate new revenues for the firm. Revenues can only happen when more become aware of the fact that this service exists. In essence, it is marketing this feature where the firm is making efforts to communicate value to its users. Usually, in a competitive environment, users will buy a commodity when they are pushed to do so (Wright, Khanfar, Harrington, & Kizer, 2016). Consumer engagement thr...