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Walt Disney Company: Structure and Symbolic Frame Based on Bolman and Deal

Case Study Instructions:

After you have reviewed the contents of the Walt Disney Company website, read the materials included at the Background page of Module 4, and performed additional research from the library and the internet, write a 6 page paper in which you do the following:

Using the following five assumptions of the Symbolic Frame, complete an in-depth assessment of the Walt Disney Company:

What is most important is not what happens but what it means.

Activity and meaning are loosely coupled; events have multiple meanings because people interpret experience differently.

In the face of widespread uncertainty and ambiguity, people create symbols to resolve confusion, increase predictability, find direction, and anchor hope and faith.

Many events and processes are more important for what is expressed than what is produced. They form a cultural tapestry of secular myths, heroes and heroines, rituals, ceremonies, and stories that help people find purpose and passion in their personal and work lives.

Culture is the glue that holds an organization together and unites people around shared values and beliefs

The key aspects of this assignment that are to be covered in your 6- to 7-page paper include the following:

Briefly describe the theory underpinning Bolman and Deal’s Symbolic Frame, discussing its usefulness in organizational analysis, and its utility in our understanding of organizations.

Using Bolman and Deal’s Symbolic Frame, choose 3-4 examples of symbolic characteristics of the Walt Disney Company (you may choose some aspect of the organization’s culture – e.g., artifacts, stories, values, belief systems, etc). Then, examine your chosen examples using the above assumptions of Bolman and Deal’s Symbolic Frame.

Of the 3-4 examples you have discussed above, which do you believe is the most salient mechanism or process by which the Walt Disney Company creates meaning for its members? Is this mechanism or process made explicit or tacit (or both) for Disney’s members?

What conclusions can you draw from your use of the Symbolic Frame as it is applied to the Walt Disney Company? In other words, what have you learned about the company? How is use of the Symbolic lens helpful relative to informing outsiders as it concerns the organization’s approach to leadership?

In the final section conclude by commenting on which of the Four Frames (or combination of frames) you believe is most useful to our evaluation and understanding of the Walt Disney Company. Explain.

Case Study Sample Content Preview:

Walt Disney Company Case Study Report
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Walt Disney Company Case Study Report
A symbolic frame is a culture made through beliefs, faith, and meanings. It helps workers find meaning and value in what they do. It motivates employees by making the company's future path seem essential and unique. The process involves articulating a compelling mission and rewarding exceptional performance using a company celebration. Each organization has a unique symbolic culture. A company's symbolic culture demonstrates how the organization carries out its duties and how its members demonstrate loyalty to the company and the larger community. It unifies its members, gives their culture greater depth, and reduces ambiguity and confusion. Everyone pays more attention when something in an organization strongly connects to a shared belief. The symbolic Frame helps highlight organizations' characteristics and the unique symbols that drive their development. In addition, this framework is helpful for every firm, and adjusting its core competencies aids in establishing a sustainable culture. The essay examines the Walt Disney Company using the structure and symbolic Frame based on Bolman and Deal.
Theory Underpinning Bolman and Deal's Symbolic Frame
The theory supporting Bolman and Deal's Symbolic Frame gives people in an organization a more profound sense of meaning and significance. Those who follow a leader seen via a symbolic lens are motivated to believe that the company strategy is crucial and unique. Using the symbolic Frame, the leader establishes clear goals and rewards those who achieve them. According to the symbolic Frame, the management executive's most crucial part is motivating and motivating the team (Feuer, 2020). These managers motivate their teams to achieve the company's goals using a combination of inspiration and charisma, as seen through the lens of the symbolic Frame. Good leaders give their followers hope and meaning through signs, the organization of experience, and the sharing of meaningful stories (Feuer, 2020). Employees' sense of meaning and faith in the company's mission are the focal points of this lens.
The organization's culture is shaped by its rituals, ideals, and ceremonies. Symbols are used in the organization to aid in interpreting unclear information. The symbols bring the staff together and give the company's culture a sense of identity, which has several advantages, such as smoothening the recruitment process and prioritizing cultural fit, making employees report high job satisfaction (Feuer, 2020). Furthermore, cultural compatibility is broken down into subsections in this context of personality testing for employment.
Moreover, the onboarding process has been improved, the company's values have been clearly articulated, and an accurate representation of the company's culture has been presented to the outside world. The symbolic framework is significant because it increases employee retention, productivity, and career growth for employees (Feuer, 2020). The company's most fundamental values and ambitions can be communicated to all employees with the help of the symbolic framework. A significant advantage is that everybody is aiming toward the same objective. For instance, if a company's primary goal is to become a cost leader, everyone will work towards that goal. Using a symbolic lens to the company's operations is a great way to build the company's reputation (Feuer, 2020). The company's brand is bolstered by promoting its cultural values on its website and social media accounts. When people enjoy their work, they are more invested in the firm's and their coworkers' success.
Leaders must generate recognizable symbols to improve organizational behavior's predictability and interpret internal and external events. Symbols help people find stability, meaning, and trust in an uncertain world. Considering Disney's success in achieving its mission, it's clear that the company has a well-thought-out organizational framework Feuer, 2020).
Using Bolman and Deal's Symbolic Frame
The Walt Disney Company is a multinational company specializing in family-oriented media and entertainment. It has five primary business units: media networks, theme parks and resorts, studio entertainment, consumer products, and interactive media. The goal of this organization is to use the art of storytelling to spread joy, knowledge, and inspiration to people all around the globe (Boguszewicz-Kreft et al., 2019). Bolman and Deal developed four frames: structural, human resource, political, and symbolic, through which leaders examine and address organizational problems (Feuer, 2020). The Walt Disney Corporation bridged cultural divides with the help of a symbolic frame from Bolman and Deal's four frames. An organization's symbolic framework highlights its values, mythology, rituals, ceremonies, stories, heroes, and inspirations.
The first defining symbol of Disney is in Walt Disney's famous quote that one may design and construct the most fantastic site globally, but it requires men to turn the dream into a reality. Walt Disney was able to realize his ambitions with some help from others. Like all the best Disney tales, his story needed the belief in an impossible ideal by more than one person (Schwaiger et al., 2022). Walt's life is a tapestry of invention, villains, betrayal, sorrow, and the Disney happy ending; he overcame obstacles, gained wisdom from his mistakes, and eventually prevailed. Walt Disney persevered with p...
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