The Strategic Direction Marvel Enterprises’ Vice Chairman and His Colleagues should Pursue

Marvel Enterprise’s Strategic Direction
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Marvel Enterprise’s Strategic Direction
The Vice-Chairman of Marvel Enterprises, Peter Cuneo, should keep Marvel’s license and strengthen the enterprise’s bargaining power. Retaining its license means that the company will maintain its celebrated brand. Marvel’s fame is widespread among baby boomers and millennium-age children. People from these generations own various Marvel merchandise ranging from shirts, collectibles, toys, comic books, and movies. Their preference portrays Marvel’s value. Marvel's connection with customers, especially families, causes them to feel a sense of belonging with the firm, especially because it is successful.
The strategic decision to strengthen its bargaining power is due to its successful creation of more than six thousand characters ranging from friends to heroes. The decision will help Marvel to sustain its competitive edge ...