Make-or-Buy Decision: Rafiki Fashion Manufacturer
Instruction for this paper
General Steps to an SCM Case Analysis
Although there is no “one best way” to approach an SCM case study analysis, the following generic
guidelines should be utilized in the process of analysis and recommendation development.
1. Preview the case
An effective SCM case study analysis procedure requires you to read the case scenario
several times before attempting to solve it. Therefore, the first time you read through the case,
he/she should only try to grasp a general idea of the overall situation of what is happening to the
organization(s) and individual(s) described in the case. At this point, you should not try to identify
the problem or develop specific problems, solutions, and/or recommendations – just get an overall
sense of the scenario.
2. Read and study the case in detail
During subsequent readings of the case, you should strive to gain a more thorough understanding of
the situation and circumstances affecting the organization(s). Then, you can identify specific facts,
challenges, and opportunities that will guide him/her in developing relevant solutions or
recommendations using class and text materials as rationale, justification, and support. At this
stage, you should start to identify and consider major problems, sub-problems, key variables,
situational constraints, resource limitations, possible alternatives, and any potential SCM tools and
techniques that might be applicable.
3. Formulate the problem statement
If you have been diligent in completing the first two steps above, the problem statement will
typically be a brief summary of the situation or environment faced by the case participant(s). In this
step, you should not yet be overly concerned with identifying or applying specific SCM tools and
techniques to address the problem. At this point, you should create a list of the major issues and
challenges as the first steps in formulating a specific problem statement. This step may require you
to reread relevant portions of the case scenario. Once the problem statement is adequately vetted
and clearly stated, the remainder of the case analysis steps will be focused on resolving the problem
as defined.
4. Consider important and relevant variables and issues
When you have developed a specific problem statement, he/she should strive to identify those
variables and issues that are most relevant to the problem as identified in Step 3. It is also important
to distinguish between those variables and issues that are controllable by the organization(s) and
individual(s) in the case and those that are not. A controllable variable is one that can be affected or
impacted by the manager(s) or organization(s) in the case, while an uncontrollable variable is one
that cannot be affected or impacted by the manager(s) or organization(s). This section of the
analysis should also include a brief, relevant history of the organization, an internal analysis, and an
external or business environmental analysis.
5. Determine and consider strategic and organizational goals, objectives, and/or targets
All problem statements, potential alternatives, and final recommendations must be established and
considered in light of the organization’s specific goals, objectives, and/or targets. For example, SCM
goals and objectives are often concerned with cost minimization, quality improvement, and/or cycle
time reduction and should never be considered independently from the organization’s strategic
intent and overall goals and objectives.
6. Determine and consider situational constraints and resource limitations
No organization or individual has unlimited resources in terms of money, time, and effort; so your
analysis of the case scenario and development of recommendations to address the problem
statement must consider relevant situational constraints and resource limitations. In most case
scenarios, you must consider developing appropriate solutions to immediate, short-term (< six
months), moderate-term (six months to one year), and long-term (< one year) problems.
7. Determine potential alternative solutions
This key step is a brainstorming and data gathering phase that involves you to determine relevant
potential alternative solutions that could potentially address the issues outlined in the problem
statement he/she previously developed. Alternatives, at this stage, should only be listed and not be
evaluated. The focus is on determining a variety of possible solutions on which data can be collected
and applied in the next step.
8. Specify assumptions and evaluate potential alternative solutions
During this step, you should discover and specify any assumptions that apply to the case study
scenario. Examples of assumptions that may be applicable to a typical SCM case might include: the
nature of future demand, (i.e. growth rate, rate of demand, pattern of demand, etc.), return on
investment criteria, nature of buyer-supplier relationships, time horizon, supply chain risk, and the
like. You should prepare a list of the advantages, disadvantages, and costs and benefits for each
potential alternative solution. Each potential alternative should be evaluated for feasibility and
practicality according to a predetermined set of decision criteria. Examples of typical decision
criteria might include: total cost, time to implement, level of resources needed, training needed,
information technology support required, anticipated budget, etc.
9. Determine final recommendation(s)
Once the evaluation of potential alternative solutions has been completed, you should develop a
final set of recommendations or solutions to address his/her problem statement. This step should
include an action plan which is a detailed description of the final recommendation(s) or solution(s),
accompanied by a thorough discussion of the advantages, disadvantages, and costs and benefits,
the “what.” Where appropriate, you should also indicate show how the final recommendation(s) are
to be implemented, i.e., the “who,” “when,” “where,” and “how.” Finally, you should provide
sufficient justification (the “why”) for his/her final recommendation for the relevant decision maker
in the case, using relevant course materials, models, tools, and/or techniques.
Summary of Expected Deliverables
Effective analysis of the case scenario (and a good grade) requires you to adequately address the
following issues:
• Brief background and history of the organization;
• Accurate description of the specific situation and/or problem(s);
• Identification of key issues and concerns;
• Identification of several possible alternatives to address these key issues and concerns;
• Analysis of the advantages and disadvantages of each alternative;
• Presentation and detailed discussion of your recommendation for a favored alternative, along
with appropriate rationale (i.e., tell the instructor “Why” and support with relevant class
materials, theories, models, etc.).
Additional points for you to consider in preparing and presenting an SCM case analysis.
Selectively use important information to illustrate the
detailed analysis, defend a particular point of view, and/or discuss salient points.
• Avoid being merely descriptive; be analytical instead.
• Make sure the sections and subsections of the discussion flow logically and smoothly from one
section to the next. Make an outline to help with this.
• Eliminate spelling and grammatical errors. As such, they make the analysis difficult to read and
comprehend. Proofread it several times. Get someone else to do likewise.
• State explicitly how the strategy, alternative, or recommendation you select solves the specific
problem identified.
• Clearly define what needs to be accomplished (and by whom) in order to implement each of the
recommendation(s).
-The paper must be done in APA Style & Formatting.
- Please do not include a cover page.
- Please include an ABSTRACT for this paper.
The case study is attached
Make-or-Buy Decision: Rafiki Fashion Manufacturer
Abstract
Buy-or-make decisions allow organizations to determine whether to find solutions in-house or outsource them. At Rafiki, the company has grown tremendously, but the logistics department has not expanded. This threatens Rafiki's competitive advantage of its 2-days delivery model. There is a need to decide whether the delivery services will be outsourced or will stay in-house. Alternatives show that an in-house system, in the long run, would be more costly to the organization compared to outsourcing. Company C is the recommended partner if Rafiki decides to outsource the services because the owner has 20+ years of experience and the company delivers within 48 hours, a key necessity in retaining the current delivery model while minimizing delivery costs.
Make-or-Buy Decision: Rafiki Fashion Manufacturer
Make-or-buy decision is the act of choosing to develop a product or solution for an organization in-house or by outsourcing. The decision is made through a cost and benefits analysis that accrues when solving the problem internally or outsourcing solutions. In other words, it is necessary to understand the benefit of purchasing expertise against the benefit of developing and nurturing the same expertise in-house (Sillanpää, 2015). In this view, the current paper outlines the make-or-buy decision based on the current problems faced at Rafiki, a fashion manufacturing company facing logistics problems.
Case Overview: Rafiki Logistics Department
Rafiki's operational processes have enabled it to grow in bounds in the past few years. Aside from the company's core competency in manufacturing, it also relies on its 2-day delivery model, which is part of the corporate strategy and a key competitive advantage. With growth, however, the logistics department is feeling the pressure. The three current employees are overworked, demotivated, and are asking for a raise. With the recent expansion announcement into the North Region (NR) market, the question of outbound logistics is even more poignant. Six additional employees and an additional truck and fleet space would effectively serve the South & North regions without compromising the delivery model. This expansion will support in-house delivery, but risks increasing logistics costs against those of competition and, according to Serrano et al. (2018), undermine the goal of reducing costs in the supply chain.
On the other hand, however, Rafiki can choose to outsource delivery services. This option would cause Souza to lose his job and redeploy his staff elsewhere. He must decide whether to outsource these services or retain the in-house model.
Problem Statement
The key issue at Rafiki is that the company has expanded sales, but the logistics department has not adjusted to the new market demands. As a result, the current three employees are overworked, demotivated, and demanding a raise. The company's expansion worsens the department's situation in the NR market. Under pressure, the department risks compromising the 2-day delivery model, a key competitive advantage. Solving this issue requires determining whether the company will retain its in-house delivery model or outsource the same.
Assuming it retains the in-house model, then secondary issues would involve expansion of the workforce & wage budget, acquisition of fleet space, and addition of a new truck to the current 2. Constraints here include the cost of each additional resource vis-à-vis its impact on delivery costs. According to Makarova et al. (2017), investments in logistics may increase delivery costs. Assuming outsourcing is the preferred option, then secondary issues include choosing the right service provider, Souza's control of staff, and his job prospects. A key constraint here is that the selected company should have the capacity to sustain Rafiki's current delivery model. Across both choices, the most important assumption is that Rafiki's sales will continue to increase in the next five years. This means the department should still consider its options even without the NR.
Relevant Issues
The current three employees in the department are asking for a pay rise but increasing their salaries will be difficult. Aside from limited employees, the department also has limitations in track capacity.
Sales are bound to increase in the next five years; hence logistics should improve by expanding the department. Expanding now, however, exceeds HR's budget. If hiring, it is necessary to get
good professionals and compensate them accordingly.
The HR department cannot hire more employees at the same wage. New employees will require a 15% increase in the wage budget. Due to the projected growth, the company should still increase this budget.
While it is necessary to hire professionals, increasing their wages will impact logistic costs, increasing the cost of products and work against the company.
Rafiki’s logistics costs exceed that of competitors.
Strategic Goals
The key strategic goal is to sustain the current competitive advantage of the 2-day delivery model, which allows Rafiki to grow. This means the minimum cost of delivery and minimum wage budget.
Alternatives
Alternative A: Cost and Benefits of Expanding In-house Delivery
The key benefits of an in-house delivery are that Sousa will retain control over his team and continue with the department’s current performance, and as shown by Ghajargar (2016), the company will be in control of operations. This means the corporate strategy will be in the hand of people who understand the organization. However, by the 5th year, based on projections, the company's delivery of 38,080 units per year will require $241,173 for fuel, $252,008 on truck maintenance & indirect costs, $22,833 in salaries across nine employees, and $9,000 in cross-docking area space. Other costs include the price of a new truck ($50,000) in the third year of projections. Therefore, at an estimated cost of $525,014, without factoring in the 15% increase in
wages for new employees, the in-house delivery will effectively retain the current delivery model. When the 15% increase in wages is factored in for the six new employees, the total delivery cost in the 5th year is $550,000.
Alternative B: Cost and Benefits of Outsourcing
Alternatively, Rafiki's decision makers can pursue outsourcing the services. This alternative will eliminate the need for hiring new employees in the logistics department, will eliminate fuel costs, will save the company from having to increase new employee's salaries by 15%, will see the three employees reabsorbed where their workload would be reduced (but their careers in logistics impacted), and the need for a new truck, and the maintenance & indirect costs that would accompany it would be eliminated. Table 1 below shows the cost of each of the options under this alternative.
Table 1: Alternatives Companies