Banihana Case Study Strategic coherence map for Benihanas

          Benihana case study Name Institution Date                               Strategic coherence map for Benihanas                                      

In the service positioning, exploiting opportunities is important to remain competitive and Benihana of Tokyo has remained relevant in the restaurant industry.  One of the things that were prioritized was reducing the menus as a means of reducing food wastage, while increasing standardization. In doing so, there was less variability in customer requirements and better utilization of the resources.  The Hibachi table arrangement was also linked to reduced costs including lowering the cost of labor, while increasing the floor area. This maximized utilization better than the conventional restaurants, without compromising Benihana’s uniqueness.   The hibachi heating gr...