Theory of Mass Communication Practices

Week 2 Discussion: Theory of Mass Communication Practices
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Week 2 Discussion: Theory of Mass Communication Practices
The transitional model resonates with me more. Communication is more of a transmission of the message from one end to another. The transitional communication model explains how mass communication functions, slightly deviating from the traditional Laswell (1948) argument, who argues that communication tries to answer the question "Who says what to whom, through what channel, and with what effect?" (McQuail, 2010). The transitional model is anchored on events as the message's origin, relayed by a channel or communicator to a possible audience. I resonate with this model because it provides a more elaborate explanation of communication. This way of thinking about communication helps me understand the real world better. In a communication process, an event gives rise to a message. This m...