The Popularity of TikTok’s Search Engine
Summary :
More and more young Americans are using the short-form video app TikTok. Whether finding a new lunch spot, watching a movie, or planning a weekend getaway to buy clothes, TikTok is somehow taking over Google's search supremacy among the younger demographic.
According to Kalley Huang, Prabhakar Raghavan, Google's senior vice president for Google Search, publicly admitted, "In our research, about 40% of young people don't go to Google Maps or search when they're looking for a place to go for lunch. Instead, they go to TikTok or Instagram." While it's not apparent yet, this trend could weaken Google's core search business and, in turn, affect search advertising on the site.
Question1:
Will TikTok become a more popular search engine?
Question2:
How do you think Francesca Tripodi's suggestion that the rise of TikTok as a search engine could mean that more people will stumble upon misinformation and disinformation on the app, which could then be amplified and spread.
https://www(dot)nytimes(dot)com/2022/09/16/technology/gen-z-tiktok-search-engine.html
The popularity of TikTok’s Search Engine
Name
Department, University
Course
Instructor
Date
Question 1
TikTok is likely to become a popular search engine because of its popularity among the younger generation. People generally look for something they can relate to. Currently, Tiktok is one of the most popular social media platforms among Millennials and Generation Z. These two demographics spend more time on the internet watching viral videos, which TikTok readily provides. Consequently, the inclusion of the search engine feature allows users to look for information on the platform without leaving it, which saves them time and inconvenience of going to another search engine. This will likely be the trend in the near future as more people will learn about the search engine ca...
👀 Other Visitors are Viewing These APA Essay Samples:
-
Features of a Perfect Organization
2 pages/≈550 words | 2 Sources | APA | Communications & Media | Case Study |
-
Upward Feedback and Leadership Responsibilities
2 pages/≈550 words | No Sources | APA | Communications & Media | Case Study |
-
Models of Persuasion and Elements of Campaign
1 page/≈275 words | 1 Source | APA | Communications & Media | Case Study |