Health Literacy to Address Overweight and Obesity
Please select one of the two example studies we read this week: 1) Waters (2009); or 2) Zarcadoolas et al. (2011)
Please identify the study you are focusing on in the subject line of your post. In the body of the post, identify the communication research method used for the study. Next comment on the quality of the study's sample. Identify the type of sample used and critique its quality. Please be specific and use at least 2 of the criteria outlined this week for evaluating the quality of a sample.
Reading:
Waters, R. D. (2009). The importance of understanding donor preference and relationship cultivation strategies. Journal of Nonprofit & Public Sector Marketing, 21, 327-346.
Zarcadoolas et al. (2011). Health literacy at work to address overweight and obesity in adults: The development of the obesity action kit. Journal of Communication in Healthcare, 4(2), 88-101.
Health Literacy to Address Overweight and Obesity
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Health Literacy to Address Overweight and Obesity
Zarcadoolas et al.’s (2011) “Health Literacy at Work to Address Overweight and Obesity in Adults: The Development of the Obesity Action Kit” focuses on how an ecological model can be applied to understand more about obesity and overweight. Obesity and overweight affect about 31.7% of children aged between 2 and 19 years and 68% of adults in the United States of America (USA) (Zarcadoolas et al., 2011). The paper emphasizes the communication research method and critiques the quality of the sample used in Zarcadoolas et al.’s article.
In lecture two, it was clear that quantitative research is scientific-based and involves identifying variables and numbers. In contrast, qualitative research entails the general understanding of things in the world and is experience-driven (Lecture 2, 2022). The communication research method used by Zarcadoolas et al. was a qualitative and ethnographic study approach. Between August and December 2007, researchers conducted in-depth interviews with healthcare providers and frontline staff. In addition, they used six consumer focus groups involving 62 overweight women and men (Zarcadoolas et al., 2011). The questions asked included the cause of patients’ weight issues, how to maintain weight loss, the best co...
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