Zara: Competitive Advantage and Flexibility in Strategy and Operations

Case questions:

Case 1: Zara (see Section V: Cases in the textbook)

1. Discuss what Zara's competitive advantage is based on. Based on the resource-based view, comment on whether the competitive advantage is sustainable.

2. Drawing on Porter's 5 forces model, analyze the competitiveness of Zara's industry. (see video 10),

3. Describe the entry modes that Zara used in its international expansion. Reflect on why these entry modes were chosen.

4. Provide examples of "flexibility" in Zara's strategy and operations.

5. Provide an update on the case.

Case instructions:

Please read the case in the textbook.I can provide you the textbook access if you need it, Thank You for your help

The last case question is about updating case. This requires you to search relevant information online, such as company webpages and recent newspaper articles.

Please answer each question. Begin your answer to each question by writing the question number.

The length of your answer should be 3,000-4,000 words in total.

Grading: Your grade will be based on the quality of the analyses and your ability to integrate in your answer the frameworks and concepts that you have learned in this course.