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Case Study
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Topic:

Menlo Innovations: Case Analysis

Case Study Instructions:

Case Study



Purkayastha, D., & Faheem, H. (2008). Menlo Innovations: A new approach to workplace and project management. IBS Center for Management Research. Retrieved from https://www(dot)thecasecentre(dot)org/students/products/view?id=85815



Objectives



Upon successful completion of the case study, students will be able to



illustrate how effective leadership from top-management fosters innovation in a company,

compare and contrast the firm's approach to project management with the practices of traditional software project management,

demonstrate the significance of effective project planning in the success of a company,

argue how the implementation of an innovative working environment benefits the company and team members,

demonstrate how the adaption of flexible team effort yields optimal gains for the firm,

explain the difference between leading and managing a project, and

explain cooperative relationships in project management team building.

Instructions



Refer to the selected case study for details of case and case question(s)

Submission should be a maximum of 3 pages double-spaced (excluding title page and reference page), and should follow APA referencing style.



 



UNIT CASE STUDY 1: MENLO INNOVATIONS: A NEW APPROACH TO WORKPLACE & PROJECT
Case Study
Purkayastha, D., & Faheem, H. (2008). Menlo Innovations: A new approach to workplace and project management. IBS Center for Management Research. Retrieved from https://www.thecasecentre.org/students/products/view?id=85815
Objectives
Upon successful completion of the case study, students will be able to
illustrate how effective leadership from top-management fosters innovation in a company,
compare and contrast the firm's approach to project management with the practices of traditional software project management,
demonstrate the significance of effective project planning in the success of a company,
argue how the implementation of an innovative working environment benefits the company and team members,
demonstrate how the adaption of flexible team effort yields optimal gains for the firm,
explain the difference between leading and managing a project, and
explain cooperative relationships in project management team building.
Instructions
Refer to the selected case study for details of case and case question(s)
Submission should be a maximum of 3 pages double-spaced (excluding title page and reference page), and should follow APA referencing style.
Evaluation
Unit Case Study 1 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.



 



Unit Case Study 1 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. Activity/Competencies Demonstrated % of Final Grade1. Critical Analysis and Research (70%) a. Depth of background summary /40 b. Appropriateness of research /302. Communication (20%) a. Uses language clearly and effectively /10 b. Information organized intelligently and holistically /103. Attention to Detail (10%) a. APA Referencing and formatting (title, headings, and references) /5 b. Spelling and grammar /5Total /100



 

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Case Study Sample Content Preview:

Running head: MENLO INNOVATIONS1
Menlo Innovations: Case Analysis
Student Name
College/University Affiliation
MENLO INNOVATIONS

2

Menlo Innovations: Case Analysis
Typically, IT companies are recognized for rapid change and constant innovation. The pace of growth, frequency of innovations and a halo effect have combined to make IT industry as ultimate home of innovation. Ironically, IT industry could give way to mundane practices only to undergo a state of stagnation so long associated with conventional industries. This is an experience Richard Sheridan, President & CEO at Menlo Innovations underwent during IT industry’s existential dot com bubble of late 1990s and early 2000 (Purkayastha & Faheem,
2008). Unable to find a job opportunity, Sheridan decided to start a new software development venture. The initial concept and future innovations Sheridan introduced into Menlo proved to be not only extremely successful yet also replicable. Modeled on Thomas Edisonβ€Ÿs Invention Factory, Menlo Software Factory revolutionized workplace culture in IT industry in numerous unprecedented ways.
Menlo innovated an open space for developers not only to intercat more flexibly yet also to learn new project components usually kept to one work group in conventional software development project arrangements. In so doing, Menlo is aligned to what is now an established practice of open office design aimed to enhance collaboration and interaction among work group members (Bernstein & Turban, 2018). Moreover, by adopting an agile project management approach to project initiation, development and delivery, Menlo offers an ideal example on efficacy, flexibility and adaptability of agile methods, particularly in complex projects (Sohi et al., 2016). The very use of project management approach, as opposed to more conventional software development methods is, in fact, an indication of company’s founder’s vision yet also
MENLO INNOVATIONS

3

flexibility to yield to emerging industry developments rendering old ways irrelevant, if not increasingly less cost-effective.
The innovations at Menlo introduced had been possible, however, because of Sheridan’s acts of leadership. Indeed, Sheridan’s leadership evolved in di...
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