Business Assessment Report- Seaside Organics Company

Business Assessment Report- Seaside Organics Company
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Business Assessment Report- Seaside Organics Company
Table of Contents
1 Introduction……………………………………………………………….. 3
1 Company Overview………………………………………………….....3
2 Current Strategic and Organizational Challenges…………………...3
2 Seaside Organics Organizational Culture………………………………...4
3 SWOT Analysis……………………………………………………………..4
4 Strategic Analysis…………………………………………………………...6
5 Frameworks and Approaches to Foreign Markets……………………….6
3 Foreign Investment for SMEs………………………………………….7
4 Uppsala Internationalization Model…………………………………...7
5 Licensing Strategy……………………………………………………....7
6 Testing and Implementation…………………………………………....8
6 Summary and Conclusion…………………………………………………..9
7 References…………………………………………………………………....11
1. Introduction
1.1 Company Overview-Seaside Organics 
Seaside Organics Company Ltd is an American based company that makes and distributes body organic skincare products. Seaside also specializes in hand-pressed bath bombs, aromatherapy pillows, among other products. Before 2002, Seaside was struggling since it is then CEO, Lara Green had invested in the company using her savings. The company was still small since its capital allowed the company to operate in California only. However, after meeting Sara Norton, the company began to improve since it generated up to $300, 000 on revenues. Norton invested in the company to become the majority shareholder (Stevenson & Zalosh, 2016). The company increased its production and expanded its business to other areas through several changes in its organizational goals and structure. By 2007, the demand for Seaside products increased substantially due to their effective marketing strategies. Through a series of strategies under Norton's chairmanship, the company improved its products through improved packaging, design, and trademark. According to the 2015 report, Seaside Organics' Everyday brands had produced about 19 varieties of products under their brand (Stevenson & Zalosh, 2016). Furthermore, the company has more than 970 stores nationwide and raising revenue of approximately $85 million.  
1.2. Current challenges at Seaside Organics Company
However, due to several strategic challenges, Seaside Organics has not managed to grow in the recent few years as projected in its growth strategy. One of the reasons is that Norton has failed to involve all the stakeholders in identifying her company's growth capabilities. Most of the decisions she made were inspired by her own opinion and her experience in entrepreneurship. Therefore, most of their customers shifted their perception of Saline's organic products. Furthermore, the company faces an operational challenge due to the tension between Norton and another senior management team. There are internal conflicts related to decision making, which affects Seaside's future growth (Stevenson & Zalosh, 2016). Finally, the company faces the challenge of the changing market and poor competitive strategies. With these impending challenges, Seaside might not compete favorably with its competitors as well as grow its cosmetics business outside America. 
2. Organizational culture for Seaside Organics 
The company's organizational culture is the shared values, attitudes, and assumptions that govern how stakeholders behave. These values have a strong influence on how managers and employees perform their jobs. At Seaside Organics, the senior staff is geared towards the involvement of technology to monitor their products' quality and waste According to Sara Norton, Seaside's President, the company is motivated by innovation and creation of new products to meet the changing demand in the market (Stevenson & Zalosh, 2016). Furthermore, Norton is involved in all decisions that the company makes. The company is heavily involved in brainstorming, prototype testing, and supplier evaluation. Therefore, the company emphasizes product quality, which makes its products sell themselves, thus making their products outdo its competitors.
3. SWOT Analysis for Seaside Organics 
Strengths   
*   Leading organic skincare producer 
* New product lines that utilize different company resources.
* God and quality products that cater to all age segments 
* New online retailing stores 
* Huge customer base across the country
* Exclusive agreements with leading organics distribution companies.
* Innovative strategies in designing and packaging of the company's products 
   Weaknesses 
*   Limited corporate social responsibility 
* Poor communication strategies from the senior management team to staff
* Competition from other organics companies that have reached foreign markets.
* Poor working conditions, such as long working hours. 
* Conflicts and personality differences among the senior management team. 
* Inadequate resources to venture into international markets.
* Overreliance on track and contract shipping in the distribution of organic products.
 Opportunities 
*   Technological innovations in the manufacture, branding,...