Riot Games Company's Great Go-To Market Social Media Strategy

Riot Games Company Case Studies
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Premise
Riot Games is a video game developer and Esports seeking to develop a new game, and gamers are the major target market, including those who prefer the online multiplayer. The story behind it is to launch a product that appeals to gamers above 14 years, where there is a multiplayer platform and appealing visual effects. Player experience and excellence are some of the values that are essential to promoting the product. Furthermore, mobile gaming is increasingly popular in-game content (Prime Time Zone, 2021). The League of Legends is one of Riot Game's most prominent games where revenue distribution and the digital goods sales approach have made the company profitable. In addition, Valorant is one of the new games that are gaining interest among gamers.
Source: Prime Time Zone, HYPERLINK "https://primetimezone.com/technology/game-giant-riot-has-a-new-target-the-mobile-games-market/" https://primetimezone.com/technology/game-giant-riot-has-a-new-target-the-mobile-games-market/
Sixth paragraph where it states “Mobile games are a billionaire and thriving niche within the gaming market, which ended last year valued at $ 179 billion”
Target Audience
Most gamers are young and male, but there are different market segments for different types of games. The League of Legends remains one of the popular games by riot Game, but the company recently launched the game for mobile devices and Valorant Mobile, where the latter is a shooting game (Esguerra). The target audience is young gamers who are receptive to creative games, and influencer marketing targeting is one approach that riot Games have used to reach the target audience. The company has maintained the PC version and launched mobile spinoffs to compete with other game developers as the mobile version games are increasingly popular. 
Source: https://dotesports.com/league-of-legends/news/riot-cactopus-shows-off-5-ways-to-successfully-announce-risky-or-controversial-games
The source quote the tweet “Early last year, there was some fear/concern at Riot about our plans to announce a number of mobile games and a card game.”
Unique Value Proposition (UVP)
Riot Games focused on providing creative and unique games, and there are regular updates and linking with the gamers to inform them about new features. Riot Games have a loyal consumer base when the company releases temporary game modes. Providing the updates and the modes is necessary to provide value propositions. There is also a sense of community that makes. Riot Games is committed to enhancing the games' value propositions by providing consistent monthly updates, and player experience comes first (Riot Games). The players are at the center of the company's operations, and numerous games provide lasting game experiences, and the Riot Games prioritizes meaningful games.
Source: /en/who-we-are/values
Riot Games website states “We believe our laser focus on players inspires the most meaningful and lasting game experiences”. “ We put players at the center of everything we do”
Platforms
The products were launched on social media and Esports forums. In YouTube, the launch focused on the product features. Depending on the release date, there are unique aspects of the game. The product was also launched in the community platform where there are gamers who are part of groups. The product runs on Microsoft Windows, the most popular operating system, and the updates are made to the game to be compatible with new window options. Open beta on PC and iOS and Android for mobile devices are the most common options, and there has been growing demand for games adapted to mobile devices. However, streaming and twitching are mostly through computer and there is free marketing for streamers and twitchers (Funk, 2020)
Source: /blog/valorant-video-game-marketing-new-product-launch-strategy/
In paragraph 5 Funk states “ Valorant beta keys were randomly given out to people who were watching Valorant streams on Twitch.”.
Communication Goals
 Communication is meant to inform the target market and create excitement, which helps connect with the customers who seek exciting and creative products. Linking the advertising with the potential consumers is informative as the company focuses. Communication focuses on the characteristics of the product, the brand, and the company, but the messaging should address the core audience and address their concerns (Esguerra). In promoting the product, commu...