Essay Available:
page:
2 pages/≈550 words
Sources:
0
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:
Problems and Benefits Facing Walter Meier MA in the Brazilian Market
Case Study Instructions:
Assignment Overview
Use what you learned in class and from Country Manager to establish Walter Meier in Brazil.
Task
Read the "Walter Meier: Jet International Expansion" case study (available on the Country Manager simulation website) and answer the following questions.
- Explain the problems and benefits facing WMMA in the Brazilian market? Answer this question using bullet points but make sure that your points clearly explain your ideas. (150-word limit).
- Which of the four market entry options should WMMA choose? Why? (75-word limit).
- List three specific actions that WMMA must take to overcome problems identified in question 1.
(200-word limit).
Notes
- Submit your response as a Microsoft Word document.
- Name the document as follows: Last name_First name.Case Study 2,
e.g. Trump_Donald.Case Study 2.
- DO NOT simply provide a summary of the case or a list of issues facing the company.
Case Study Sample Content Preview:
Walter Meier Jet International Expansion Case Study
Student Name
Department, University
Course Number: Course Name
Professor
Due Date
Walter Meier Jet International Expansion Case Study
Problems and Benefits facing WMMA In the Brazilian Market
Problems
* The use of new suppliers is a threat to Walter Meir Group since it has entered a new market less developed, and the suppliers there offer significantly lower quality and low-cost machinery.
* The Walter Meier Group is faced with the challenge to ensure it enters the Brazilian market through a strategic growth plan without relying heavily on the resources of the rest of the brand.
* The company faces the risks associated with revenue volatility resulting from decreased demand for manufactured goods and economic recessions.
* The Walter Meir Group has been recording a substantial decrease in sales of tools and machinery due to declining stages for woodworking and metalworking product life cycles since 2007.
Benefits
* In Brazil, the ease of doing business is favorable compared to other countries.
* The Brazilian market is significantly unserved, creating a good business opportunity for Walter Meier Manufacturing Americas (WMMA).
* The JET tools form the most dominant brand of the Walter Meier Group producing a wide range of quality and innovative woodworking and metalworking products.
Market Entry Option for WMMA
The company should consider forming a joint venture with an already existing Brazilian distributor to ease market penetration. Form...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
👀 Other Visitors are Viewing These APA Essay Samples:
-
Ben and Jerry’s Social Activism
1 page/≈275 words | No Sources | APA | Business & Marketing | Case Study |
-
Giving Employees the Ratings they Deserve and Work Productivity
2 pages/≈550 words | 1 Source | APA | Business & Marketing | Case Study |
-
Lyft Entering the Vietnam's Market
11 pages/≈3025 words | 18 Sources | APA | Business & Marketing | Case Study |