Google Case Study: Resources, Capabiltites and Core Competencies

Core Competencies of Google
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Google Inc., the mammoth corporation that is running the show when it comes to online search, traces its origins to very humble beginnings. As recent as the year 1995, the company wasn’t in existence at all, and the generation at this time didn’t even know what Google was. Founded by Larry Page and Sergey Brin, Google has continued to be the dominant name in the online world. Virtually all the processes of searching anything online must go through Google. It has been so dominant a company that its name is now a common verb when conducting online searches. The company prides itself in clean business dealings, and therefore the virtues of integrity and transparency. When it went public in the year 2004, the company was an example to many the other corporations that usually tend to engage in unethical practices when going public. The company’s IPO performance was as paltry as expected for any new entrant into the market. This paper will analyze the case study about Google and its core competencies, on how the company was able to go public with its IPO, in a manner that was in line with its global reputation.
The concept of core competencies has fast become the most important aspect of a business strategy. Under this, companies are starting to focus on their inner strengths, placing more efforts on improving them, and trying as much as possible to outsource the other aspects that are necessary but not their strongpoint. Google’s core competencies have focused much more on the production of essential products and services, which are much needed by its customers. Examples are Adwords and the Android platform. Such products have helped endear the company to its customers.
The company’s business approach has been quite unconventional. It’s very different to what most other corporations do. Employees are encouraged to manage themselves; there are no strict rules to follow, nor any management bureaucracy to follow in terms of duty performance in the workplace. As a result, employees are given the freedom to work under their own creativity and independence. This ensures that the employees maintain the enthusiasm and zeal to continue giving their best in terms of service delivery, hence consistency in productivity. The het...