Case Analysis: Governance and Sustainability at NIKE
MGT 4850: Case Analysis: Governance and Sustainability at NIKE (A)
Assignment Description
In this assignment, you will conduct a written case analysis related to corporate social responsibility (CSR). You will analyze NIKE’s business model and competitive advantage and provide insights into challenges and opportunities for the sustainability of the company. The goal is to demonstrate your ability to evaluate how corporate social responsibility strategies contribute to a company’s financial success.
Course Outcomes
This project covers the following course learning outcomes:
- Apply analytical frameworks and techniques to diagnose the firm’s competitive position and core competencies, assess alternative plans of action, and predict the consequences of specific decision options.
- Enhance the ability to communicate concisely and persuasively both orally and in writing.
For this specific assignment, read the Case "Governance and Sustainability at NIKE (A)". Then respond to the questions below and submit your paper through Turnitin.
- Does NIKE’s dedication to corporate social responsibility contribute to its competitive advantage? How? Explain.
- Which ethical standards (norms, principles, and Ideals) are at the basis of NIKE’s mission and its corporate social responsibility initiatives? Explain.
- Who are NIKE’s stakeholders? For each stakeholder, identify their stakeholder relationship and why you assigned that relationship to that stakeholder.
- Should Nike revisit its commitment to Road to Zero? Would you lower the water targets or find the resources elsewhere? What would you recommend if you were in Jones's position? In Sprunk’s position?
- How would you evaluate the steps senior leadership has taken to integrate corporate responsibility and sustainability into the business?
Format/Submission Information
The written case analysis will be submitted as a TurnitIn assignment. Write-ups should be approx. 1500 words, in addition to exhibits. Please also use exhibits and charts as necessary to support your analysis.
Governance and Sustainability at Nike
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Students Name
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Governance and Sustainability at Nike
Introduction
Nike has turned out to be one of the biggest and best on the planet. Numerous elements lead to this accomplishment as it has a high caliber of the item with a lot of developments. The showcasing effort, the plans of the item, or techniques of the organization are additionally the valid statements to help the development of Nike. To wrap things up, as Nike focuses on specific projects that have positive effects on the general public, it additionally inspires the organization's position available.
Corporate social responsibility
From the case, Nike has done numerous dedications to corporate social responsibility. After the criticism about the low compensation of Nike's staff, just as the awful working condition at some Nike outsourcing manufacturing plants, Nike fixes the issue by expanding the pay for the laborers. The organization's delegates meet the production line management makes up for the laborer counting repayment of retained wages" and help the laborers to move to live at new quarters inside 30 days (Burnham, 2017). Besides, with the feeling of worldwide pattern, that thinks about the "water shortage, vitality deficiencies, environmental change, medical problems, etc. Nike makes a move to a reaction to the pattern when it can. For instance, the organization leads the Nike Water Program beginning in 2001, which can diminish the utilization of water and the contaminations. To be increasingly explicit, the organization contributes to the DyeCoo Textile System, which can help the organization not utilizing any water for coloring strategies. This development can spare massive amounts of gallons all around the globe using a Nike outsourcing manufacturing plant.
Additionally, the organization likewise runs the Green Chemistry Program or Greenpeace Campaign to improve the concoction contributions to the way toward assembling Nike's item. With this battle, the organization additionally resolves to utilize the options of risky synthetic substances, which can lessen the contamination of water and air. Increasingly significant, this can expand the take care of the issue of a medical problem of Nike's laborers, who need to manage synthetics consistently. These activities of duty to the network demonstrate that Nike centers around its benefits as well as care to the general public, the laborers, although they are not immediate staff of the organization, the advantage of the network, and the future or people to come. By being capable, Nike likewise makes the new idea of working together ethically. The organization additionally raises the learning of individuals in the business to treat the representatives of the outsourcing production lines and the network better. From numerous studies, customers are eager to pay more for organizations that have a positive effect on the earth and society. Along these lines, Nike additionally grabs push the income and benefits because the clients realize that they support for Nike accomplishing the beneficial things to the network by each buy. Nike likewise improves its image name and pictures available by significant activities in developing the earth. Ethical standards
Ethical standards of any business are related closely with the mission and corporate social responsibility because they form the primary business relationship with the public. The mission of Nike usually represents the position of the company as the leading athletic shoe supplier globally. The mission statement defines the main objectives of the company, mainly in terms of the purpose to be fulfilled. The company mostly considers their brand as a major stronghold for their business, and it points out that it has already achieved the top brand position. The mission statement focuses mainly on brand strength and development and is primarily guided by the ethical standards in the company. The ethical standards which are the basis on Nike include;
Nike's activities to support the laborers, the earth, and the network rise out of the criticism of poor working condition quality or uncalled for a wage for representatives. Moreover, the typical pattern of securing the earth, better standard living of individuals is additionally the key factors that lead Nike to take activities. Along these lines, beliefs ought to be the ethical measures at the premise of NIKE's strategic corporate social obligation activities. Given the issues that, as of now, happen to the network, Nike plans to improve the benefit of the organization as well as the advantages of the others. By setting up the new standard for treating the laborers, Nike encourages them to live better and help the work workforce around the globe get what they have the right to (Hamman, 2019). Like...
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