Amazon Business Marketing Plan

Amazon Marketing Plan
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Part 1
In the course of a generation, Amazon has grown from an ordinary online bookseller to one of the best and most powerful corporations. This empire of Jeff Bezos has seen tremendous success, and everyone wonders how Amazon has become an unstoppable online force. In order to become a dominant competitor in the online retailing industry, Amazon had to expand its network worldwide. The company began selling a significant number of products on the internet and has always maintained a balance between quality and affordability. Unlike other online retailers, Amazon is trusted for its cost-friendly items and free shipment facilities.
Amazon is interesting not only because of its competitive scope but also due to its fantastic marketing strategies. Its source of competitive advantage is the differentiation strategy in which products or services are either perceived to be up to the mark or have a definite price tag. For many years, Amazon has focused on providing its customers with what is best, affordable and according to the current trends. Amazon is widely known for its massive warehousing facilities and processing capabilities, which give the company physical economies of scale. That, in turn, gives it various cost advantages.
The Amazon brand is potentially limitless and thus vulnerable to an extent as the quality of products gets lowered sometimes. For instance, some online sellers may not deliver the needful to the customers, and this will directly impact the reputation of Amazon. In some circumstances, the product is not delivered timely.
I would like the Chief of Marketing to pay attention to providing high-quality products constantly and for a lifetime. When brands or companies climb rapidly throug...