Mini-Presentation: Access To Customers’ Information

Mini-Presentation 2 Student’s Name Institutional Affiliation Mini-Presentation 2 The key issue being addressed in the article is the increased access to customers’ information most companies possess. Christensen, Hall, Dillion, and Duncan (2016) aver that the advent of technology in the present day has merits and demerits on the lives of customers and companies. Because of technology, most companies can access customers’ information quickly. Research suggests that technology can help a business in mitigating risks. Conversely, the article addresses the problems most companies encounter during the innovation process. In the article, Christensen et al., (2016) assert that companies have never known more about their customers. Moreover, the article addresses how most company innovation processes remain hit-or-miss. Most companies recruit IT professionals to build customer profiles and look for correlation data. In this article, Christensen et al., (2016) posits that companies should change their tactic and focus more on completing the job offered to them by the customer rather than analyzing a customer A with B. The authors seem to suggest managers need to focus on service delivery rather tha...