Identify Examples of Music Intersecting with Commerce

Student’s Name Professor’s Name Course Date An Analysis of the Role of Music in Advertisement What Music Has Been Chosen? The advertisement features “Lujon” by Henry Mancini, a jazz composition that has always been popular for its smooth, fascinating orchestration and sultry, heart-wining rhythm. This music was originally released in 1961 on the album “Mr. Lucy Goes Latin” and gained much fame and reimagination in different styles over the years. Although an old piece of art, it is still fresh in memories due to its timeless auditory appeal and soothing combination of vibration and frequency, which revitalizes the brain. For this commercial, a jazz-hop remix by Italian DJ Cesare Cera, whom the world also knows as “Black Mighty Orchestra,” was incorporated for the purpose of attaining a contemporary fair to its classic tune to amuse the targeted audience (Aero Chocolate). How Does the Music Work in the Advertisement? Following David Huron’s framework in his general article about the role of music in selling, the music in this commercial aligns with many of the six categories as given below: Entertainment. The track’s smooth jazz elements entertain the audience by providing an enjoyable listening experience. This effectively attracts attention to the advertisement (Huron 1). Aesthetic Judgment. As it is a chocolate ad, which already has an aesthetic appeal through many overlapping visuals, the so...