CARVEL CASE STUDY

Your Name: Student Id: Date: Institution Name: Lecturer Name: Article Critique: Carvel Case Study Q1.) I do agree with the instructor that Wang should review his prices in relation to the competitor`s prices and the target market. However, I would add to that advice that Wang will not need to reduce the quality of the product because the consumers who are royal to it once they notice its quality is poor they most likely will not purchase it Q2.) No I do not support Wang`s idea of deemphasizing sales to Beijing expatriate community. But I do not agree with the argument of the instructor that the expats are likely to know and desire his product. Such assumptions should not be considered when marketing products or even services. That the target clients are likely to be told through words of the mouth, therefore it is necessary for the company to have a marketing plan to target the expatriates as well. Q3.) I d...