Find on Peer-Reviewed Scholarly Journal About Sport Marketing

Sports Marketing
Name
Institution
Burnett, J., Menon, A., & Smart, D. T. (2012). Sports marketing: A new ball game with new rules. Journal of Advertising Research, 33(5), 21-36.
The author of this journal conducted research about the socioeconomic characteristics, attitudes and media habits so as to understand the spectators and sports participants given the lucrativeness of the sports market.
The title of the article is scanty and is not comprehensive and clear of the direction of the research area and purpose. The title should have been a little longer so as to accommodate the purpose or the problem being investigated. The abstr...