Critiquing a case study analysis. Business & Marketing Article Critique

Critiquing a case study analysis
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Critiquing a case study analysis
Identification of the Chosen Team
The chosen Team is A, and they analyzed the Pierre Frankel case in Moscow: Unfreezing change. As a result, the analysis delves into significant changes that have taken place and how effective the differences are.
Summary of the Organization and Changes that have taken place
H-IT is an international organization involved in the provision of technology and services all over the world. It has more than four hundred and fifty employees who deal with sales, distribution, marketing, and provision of services. Due to its underperformance, the organization has undergone significant changes, for example, change in leadership style, which caused fear among the employees (Hussain et al., 2018). As a result, Frankel involved the use of symbols in bringing change in the organization
Change management Tools
Frankel employed the use of unfreezing technique, which was critical in creating cha...