Annotated Bibliography:Marketing and Advertising of a Brand or Product

Annotated Bibliography
Name
Professor
Course
Date
Ferguson, S. "Branding Vs. Marketing Vs. Advertising." Insurance for Business, Home & Auto | The Hartford, 28 Mar. 2017, /business-playbook/in-depth/marketing-brand-branding-marketing-advertising. Accessed 2 Nov. 2017.
Ferguson vividly describes branding, marketing, and advertising activities so that he can depict the difference between them even if they are intimately connected in purpose. The author illustrates that the activities are quite effective in promoting one's business and retaining and acquiring customers. He emphasizes that companies should have an explicit idea of the three activities and be also be able to differentiate them so that they can develop more focused business initiatives and be in a position to maximize the efficiency of each activity.
Additionally, marketing strategies that business can employ to market and advertise their products are mentioned. One of the marketing strategies described includes the social media marketing strategy where he defines it and goes further to explain how an organization can promote and protect a social media brand. The second marketing strategy explained is the content marketing strategy, and under this subtopic, guidelines on how businesses and individuals can create a plan when they are doing content marketing so that it can be feasible to design viable marketing content are provided. Advertising techniques such as the use of appeals, promotions, and bandwagon technique have been explained. The article is imperative for any business or individual who wants to advertise and market products digitally. The source can be considered credible because its author has written other works, which have been established to have scholarly credibility.
Gerard Llobet, Barroso, and Alicia. "Advertising and Consumer Awareness of New, Differentiated Products." Journal of Marketing Research, vol. 49, no. 6, 2012, pp. 773-792.
The article proposes a novel approach to examine the dynamic impact that advertising expenditures have concerning the products consumers include in their choice set. The authors state that advertising expenditures have a potent effect as they raise the consumer awareness of a product. A discussion on the points that should be considered when choosing a marketing strategy has been made. In addition, various marketing strategies that organizations can use to promote their business have been illustrated. The authors emphasize and discuss the importance of using social media platforms to advertise and market goods. The various advertising appeals, which are used to persuade customers to buy products, have been mentioned. The article can be used by individuals who want to understand the various marketing strategies and also those who want to have a deep understanding of advertising and marketing activities. The source is credible because it is a peer-reviewed source.
McNamara, C. "Marketing Your Products/Services and Promoting Your Organization." FreeManagementLibrary(SM),2017,managementhelp.org/freebusinesstraining/marketing.htm. Accessed 2 Nov. 2017.
McNamara explicitly differentiates advertising activity from marketing activity. The author states that both activities are crucial in promoting business success and therefore it is imperative for each business to conduct the activities in the most efficient way possible. Under marketing activity aspects such market analysis, market research and inbound and outbound are discussed. Advertising and the other marketing mix elements are also discussed under the activity. In addition, a description of how to develop a marketing plan for each product is made. Societal values that should be considered by a brand have been explained. The article is effective for individuals and enterprises that want to have a detailed understanding of the marketing process. It develops one’s knowledge of ways of promoting an organization. The source is credible because citation databases prove that many academics have cited the source.
Rainey, Ronald L., Katherine McGraw, and Jennie Popp. "Marketing your products directly." (2011).
The authors explain the unique production and implementation considerations for direct marketing. Disadvantages and advantages of leading direct marketing channels are discussed. Definition and characteristics of various direct marketing channels are also provided, The 4p’s of marketing which aid in accomplishing marketing targets have also been discussed. Under the discussion of the set of variables, the authors describe why the variables need to be planned in conjunction with one another. The authors state that producers of agriculture products are incredibly exploring direct marketing strategies so that they can achieve elevated profitability.
Direct marketing promotes increased profitability because it eradicates intermediaries who exist between producers and consumers. The article is significant to the individuals who are involved in agri-businesses because they will acquire knowledge about the various direct marketing channels they can employ to promote their goods. Moreover, the description of the characteristics of the various direct marketing venues can aid them to compare the different channels, and the comparison will help them to choose the best channel. The source is credible because the data is accurate and experts in the field have evaluated the source.
Terkan, Remziye. "Importance of creative advertising and marketing according to university students' perspective." International Review of Management and Marketing 4.3 (2014): 239.
The author explores two essential processes that are frequently employed in the business management. The two essential processes include creative advertising and marketing management. It is stated that the two processes are consequential so that there can be a thorough understanding of how manufacturers and sales organizations work. An explanation why creative advertisement should be maintained in an organization even if the typical advertisement performs its function of informing customers about the products of an organization is provided. The author attempt to make the readers understand why creative advertising and marketing management is needed in the current globalized and changing world. The relationship between marketing and advertisement is explored under marketing management subtopic.
Additionally, the importance of creative advertisement in marketing management is examined. The article is significant especially to those individuals who are new in the business world because it provides its readers with ways of managing marketing. The discussion of the importance of carrying out creative advertisement is also to the individuals because they will be able to establish why it is essential to maintain creativity while advertising. The source is credible because experts have evaluated the source and also because it has been cited by many...